With its 39 mm octagonal stainless steel case, its brushed dial with chiselled indexes and its 68-hour power reserve offered by the Franco-Swiss G100 movement with 3 hands and date, the AM2 Automatic model combines style and performance.


The AM2 Automatic model combines style and performance with a 39 mm octagonal stainless steel case, a chiseled indexes brushed dial and a 68-hour power reserve Franco-Swiss G100 3 hands date movement.

With its 70s style, the expertly polished brushed case has been designed with aggressive ultra-beveled angles and assembled with a raised and domed sapphire crystal.

The brand's signature crown located at 4 o'clock is engraved with the interlaced March LA.B M lines.

The two parts dial assembled with cut-out indexes located horizontally at 11 , 1 , 5 and 7 o'clock can be sunray or vertical brushed depending on the color option.

The original tuned fork-shaped hands covered with Luminova encircle the indexes to offer an optimal reading.

The stamped date surrounded by a chiseled frame shows very retro white digits printed on a black background, revealing the number 3 in green once a month.

The green skeleton see-thru case-back glass reveals the G100 movement with the March LA.B M lines perforated oscillating mass.

The STEEL model features a brushed vertical dial printed with discreet light-gray markings and a railway track.

Built for racing, the AM2 is a perfect timeless fashion accessory.

$1,655.00 USD
Shipping calculated at checkout.


• 39 mm square 316 L steel case
• Thickness 12.5mm
• Franco-Swiss G100 Movement
• 68H power reserve
• Sunray or brushed dial
• Hours, minutes, seconds, date
• Personalized date stamp MARCH
• Strap width 22 mm
• Bevelled sapphire crystal with anti-reflective treatment
• Green skeleton screwed back
• Water resistant to 10 ATM / 100M
• 2 years warranty


March LA.B designs and assembles its watches in France. The Swiss automatic movements that we fit into our timepieces are assembled from A to Z in France. In complete transparency, we are thus pursuing our watchmaking quest to design watches that are “as French as possible”.


The 22 mm leather straps proposed to be fitted to the AM2 are manufactured in the Franche Comté region. They are systematically lined with green leather and equipped with the "presto" system allowing them to be interchanged in a few seconds and without any special tools.
The steel bracelets equipped with the same “presto” system are an assembly of 7 patiently brushed links closed by an ultra-flat and reliable jeweler's buckle for ultimate wearing comfort.


  • Delivery is free from 295€
  • Express (24H) or standard (72H) delivery solutions.

The AM2 Model

Regaling men with distinguished action is one of March LA.B's raison d'être. The uncompromising angles of the AM2 leave no room for ambient fluidity! The AM2 is committed, aggressive and radically 70's connoted.


Franco-Swiss Automatic Movement

The first movement resulting from the partnership between the Swiss manufacture La Joux-Perret and the Bisontine family house Humbert-Droz, the G100 is a new three-hand automatic caliber with date, endowed with a fine 68-hour power reserve and a proven architecture.

This ultra-precise movement equipped with 24 jewels measuring 24.6 mm x 4.45 mm develops a frequency of 4 Hz and 28,800 vibrations.

Equipped with a Stop Second, it is extremely precise varying between - 4 and + 6 seconds per day and offers a power reserve of 68 hours more commonly called "Weekend proof" allowing the watch to operate from Friday evening to Monday morning without it being carried by its happy owner.

March LA.B positions itself as a pioneer of “watchmaking responsibility” with the desire to bring together skills and join forces for a movement 100% machined in Switzerland and 100% assembled in France.


March LA.B's "Green Thread" is an omnipresent green signature through subtle details. The number 3 in green on the personalized date stamp recalling the favorite month of the founders of the brand. The green lining of the bracelets topstitched with a bridle stitch in the emblematic green color. The luminous green “skeleton” background on the automatic versions.
The interior of the emerald green travel case…

This "Green Thread" extends this "design grammar" that we have developed in order to identify our timepieces through precise and redundant aesthetic codes: The crown or winder at 4 o'clock and its guillochage of the intertwined lines of the M of the brand, the seventies typography of the date stamp, the dials without numbers with cut-out indexes, the raised and domed glass, the ubiquitous angles on the cases that are always polished and brushed.

All of these aesthetic and chromatic details to be discovered in intimacy shape the common thread of March LA.B which leads straight to the heart.