AM2 XS COLLECTION
- FREE INTERNATIONAL SHIPPING FROM €295
- FRENCH WATCHES ASSEMBLED IN BESANÇON
- PAYMENTS IN 2, 3, 4, OR 10 INSTALLMENTS
- FREE INTERNATIONAL SHIPPING FROM €295
- FRENCH WATCHES ASSEMBLED IN BESANÇON
- PAYMENTS IN 2, 3, 4, OR 10 INSTALLMENTS
- FREE INTERNATIONAL SHIPPING FROM €295
- FRENCH WATCHES ASSEMBLED IN BESANÇON
- PAYMENTS IN 2, 3, 4, OR 10 INSTALLMENTS
- FREE INTERNATIONAL SHIPPING FROM €295
- FRENCH WATCHES ASSEMBLED IN BESANÇON
- PAYMENTS IN 2, 3, 4, OR 10 INSTALLMENTS
Cool isn’t an attitude. It’s a presence. A way of moving through time without ever chasing it.
A look, a silhouette, often a silence… The kind carried by icons who still fascinate us decades later.
This campaign draws its inspiration from the burning aesthetic of the 60s and 70s. The fiery gaze of Faye Dunaway, the effortless
gestures of Steve McQueen, dust on chrome, endless roads, sun-drenched hotel rooms, and engines rumbling in the distance.
This year, every MARCH LA.B watch becomes a fragment of cinema. A tribute to character-driven objects worn by free-spirited,
elegant, instinctive personalities. True style icons.
“ICONS OF COOL.”
TO OUR MOTHERS
CELEBRATE HER
THE BOOK MARCH LA.B
The story of MARCH LA.B is now told in images. From Los Angeles to Biarritz, this beautiful book traces the soul of a house that celebrates time as it unfolds and style that transcends the ages.
FRENCH CRAFTSMANSHIP
By partnering with prestigious French assemblers and leather artisans from Franche-Comté, March LA.B has remained faithful to the core principles of local watchmaking culture: technical excellence, reliability, and precision. With them, we have built strong partnerships, as the French are remarkably talented and endlessly inspiring.
THE STORY OF MARCH LA.B
The story of March LA.B is a story of encounters.
Two friends who cherish the bold and somewhat reckless idea of entering the rarefied circle of Swiss watchmakers.
A simple idea at first, reflecting their philosophy of life: the desire to offer something beautiful at the right price, for as many people as possible.
An intimate, open, and deeply sincere project.
A life journey.
OUR WORKSHOPS
To ensure the shortest turnaround times and a service approved by MARCH LA.B watchmakers, we handle your servicing needs through two dedicated workshops.
All maintenance and service operations carried out in our workshops are covered by a one-year warranty.
MARCH LA.B workshops are located in Besançon (France) and in Maryland (United States).
