AM1 ELECTRIC STEEL Watch
First born of the AM collection, this round number 1 honors the beauties of the sixties.
March LA.B designs and assembles its watches in France. The Swiss automatic movements that we fit into our timepieces are assembled from A to Z in France. In complete transparency, we are thus pursuing our watchmaking quest to design watches that are “as French as possible”.
- Delivery is free from 295€
- Express (24H) or standard (72H) delivery solutions.
The AM1 Model
Swiss Quartz Movement
THE GREEN THREAD
March LA.B's "Green Thread" is an omnipresent green signature through subtle details. The number 3 in green on the personalized date stamp recalling the favorite month of the founders of the brand. The green lining of the bracelets topstitched with a bridle stitch in the emblematic green color. The luminous green “skeleton” background on the automatic versions.
The interior of the emerald green travel case…
This "Green Thread" extends this "design grammar" that we have developed in order to identify our timepieces through precise and redundant aesthetic codes: The crown or winder at 4 o'clock and its guillochage of the intertwined lines of the M of the brand, the seventies typography of the date stamp, the dials without numbers with cut-out indexes, the raised and domed glass, the ubiquitous angles on the cases that are always polished and brushed.
All of these aesthetic and chromatic details to be discovered in intimacy shape the common thread of March LA.B which leads straight to the heart.