AM1 ELECTRIC STEEL Watch

Name: AM1 ELECTRIC STEEL Watch
Brand: MARCH LA.B
SKU: AM1EOCBP03
Price: 622.0 USD
Availability: InStock

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First born of the AM collection, this round number 1 honors the beauties of the sixties.

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First born of the AM collection, this round number 1 honors the beauties of the sixties. Simple, discreet, elegant and quite simply "chic'issime", the AM1 wisely mixes the past and the present by subtly twisting these outdated codes.

$622.00 USD

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Product variants

TECHNICAL SHEET

• 40 mm 316 L steel cushion case
• Thickness 14mm
• Quartz Caliber RONDA 517
• Sunray dial
• Hours, minutes, seconds, date
• Personalized date stamp MARCH
• Steel needles
• Strap width 20 mm
• Domed mineral glass with anti-reflective treatment
• Screwed back
• Water resistant to 10 ATM / 100M
• 2 years warranty
• Battery change offered for life in March LA.B stores

FRENCH WATCHES

March LA.B designs and assembles its watches in France. The Swiss automatic movements that we fit into our timepieces are assembled from A to Z in France. In complete transparency, we are thus pursuing our watchmaking quest to design watches that are “as French as possible”.

FRENCH STRAPS

The 20 mm leather straps proposed to be adapted on the AM1 are manufactured in the Franche Comté region. They are systematically lined with green leather and equipped with the "presto" system allowing them to be interchanged in a few seconds and without any special tools.
The steel bracelets equipped with the same “presto” system are an assembly of 3 patiently brushed links closed by an ultra-flat and reliable jeweler's buckle for ultimate comfort when worn.

DELIVERY

Delivery is free from 295€
Express (24H) or standard (72H) delivery solutions.

Design

The AM1 Model

MOVEMENT

Swiss Quartz Movement

Distinguished by its precision and reliability, the Swiss quartz caliber RONDA 517 proves to be the best choice for many luxury watch brands due to its very high quality performance.

This Swiss movement is equipped with a quartz oscillator that uses electrical vibrations to maintain remarkably high time accuracy. It is also equipped with a temperature regulation system, which allows the frequency of movement to be adjusted according to thermal fluctuations, thus guaranteeing constant precision whatever the ambient conditions.

In addition to its precision, it is also designed to be extremely reliable and durable. It features a long-life power supply system that enables battery life of up to 60 months. About 2 weeks before the end of battery life, an indicator called EOL causes the second hand to jump (seconds hand) every 4 seconds to signal the need to change the battery.

THE GREEN THREAD

March LA.B's "Green Thread" is an omnipresent green signature through subtle details. The number 3 in green on the personalized date stamp recalling the favorite month of the founders of the brand. The green lining of the bracelets topstitched with a bridle stitch in the emblematic green color. The luminous green “skeleton” background on the automatic versions.
The interior of the emerald green travel case…

This "Green Thread" extends this "design grammar" that we have developed in order to identify our timepieces through precise and redundant aesthetic codes: The crown or winder at 4 o'clock and its guillochage of the intertwined lines of the M of the brand, the seventies typography of the date stamp, the dials without numbers with cut-out indexes, the raised and domed glass, the ubiquitous angles on the cases that are always polished and brushed.