The AM89 model is a 38 mm classic round watch with a strong character.


The polished-brushed lugs on the case are sharpened and the subtle flat part around the bezel brings a modern touch to this more classic watch.

The AM89 is driven by the Franco-Swiss G100 movement with 3 hands and date offering 68 hours of power reserve.

Dials assembled with chiseled indexes that can be sunray or vertical brushed according to the color are simple and refined on purpose under the raised and domed sapphire crystal.

The brand's signature crown located at 4 o'clock is smaller and even more refined but still guilloche with the interlaced March LA.B M lines.

Hands have been simplified to the most simple and elegant shape.

The stamped date is surrounded by a metal window frame.
The very retro white digits are printed on a black background that displays the number 3 in green once a month.

The green skeleton see-thru case-back glass reveals the G100 movement with the March LA.B M lines perforated oscillating mass.

This piece with classic, timeless lines can be worn perfectly in all circumstances.

The GRALL model is assembled with a green sunray dial printed with white markings and railroad.

$1,486.00 USD
Excl Tax.Shipping calculated at checkout.


• 38 mm round 316 L steel case
• Thickness 14.5mm
• Franco-Swiss G100 Movement
• 68H power reserve
• Hours, minutes, seconds, day (FR + EN), date
• Personalized date stamp MARCH
• Strap width 20 mm
• Bevelled sapphire crystal with anti-reflective treatment
• Green skeleton screwed back
• Water resistant to 10 ATM / 100M
• 2 years warranty


March LA.B designs and assembles its watches in France. The Swiss automatic movements that we fit into our timepieces are assembled from A to Z in France. In complete transparency, we are thus pursuing our watchmaking quest to design watches that are “as French as possible”.


The 20 mm leather straps proposed to be fitted to the AM89 are manufactured in the Franche Comté region. They are systematically lined with green leather and equipped with the "presto" system allowing them to be interchanged in a few seconds and without any special tools.
The steel bracelets equipped with the same "presto" system are an assembly of 3 links that we have "reshaped" by adding micro cells to the back for better comfort when worn.


  • Delivery is free from 295€
  • Express (24H) or standard (72H) delivery solutions.


Contact us on +33 (0) 1 75 57 93 90

11 a.m. - 7 p.m. Monday to Saturday (UTC +1)

Possibility of distance selling


Two decades separate 1969 and 1989. Two millimeters differ between the AM69 and the AM89. This “super boosted” 38 mm watch and notched indexes. An elegant watch full of character. 


Very first movement born with the Swiss manufacture La Joux-Perret and the Besançon family house Humbert-Droz partnership, the G100 is a new three-hand automatic caliber with date, powered with a beautiful 68-hour power reserve and designed with a proven architecture. Equipped with a Stop Second, this G100 movement is extremely accurate with a time precision range between - 4 and + 6 seconds per day and offers a power reserve of 68 hours usually called "Weekend proof" allowing the watch to keep running from Friday evening to Monday morning without being worn by its happy owner.

March LA.B positions itself as a pioneer of “watchmaking responsibility” with the desire to bring together skills and join forces for a movement 100% machined in Switzerland and 100% assembled in France.


March LA.B's "Green Thread" is an omnipresent green signature through subtle details. The number 3 in green on the personalized date stamp recalling the favorite month of the founders of the brand. The green lining of the bracelets topstitched with a bridle stitch in the emblematic green color. The luminous green “skeleton” background on the automatic versions.
The interior of the emerald green travel case…


This "Green Thread" extends this "design grammar" that we have developed in order to identify our timepieces through precise and redundant aesthetic codes: The crown or winder at 4 o'clock and its guillochage of the intertwined lines of the M of the brand, the seventies typography of the date stamp, the dials without numbers with cut-out indexes, the raised and domed glass, the ubiquitous angles on the cases that are always polished and brushed.


All of these aesthetic and chromatic details to be discovered in intimacy shape the common thread of March LA.B which leads straight to the heart.