The AM69 model is a pretty retro 36 mm watch that is round and bold at the same time.


The AM69 model is a pretty retro 36 mm watch that is round and bold at the same time.

The polished-brushed lugs on the case are sharpened and the subtle flat part around the bezel brings a modern touch to this more classic watch.

The AM69 is driven by the RONDA 517 movement with 3 hands and date.

Dials which can be sunray or vertical brushed according to the color are simple and refined on purpose under the raised and domed mineral crystal.

The brand's signature crown located at 4 o'clock is smaller and even more refined but still guilloche with the interlaced March LA.B M lines.

Hands have been simplified to the most simple and elegant shape.

The stamped date is surrounded by a metal window frame.
The very retro white digits are printed on a black background that displays the number 3 in green once a month.

The brushed screwed back is engraved with the March LA.B horological crest.

This piece with classic, timeless lines can be worn perfectly in all circumstances

The FOREST model is assembled with a green sunray dial printed with discreet light gray markings and railroad.

$554.00 USD
Excl Tax.Shipping calculated at checkout.


• 36 mm round 316 L steel case
• Thickness 13mm
• Quartz Caliber RONDA 517
• Hours, minutes, seconds, date
• Personalized date stamp MARCH
• Strap width 20 mm
• Bevelled K1 mineral glass with anti-reflective treatment
• Screwed back
• 10 ATM / 100M water resistance
• 2 years warranty


MARCH LA.B watches are designed and assembled in France. Our Franco-Swiss automatic movement integrated into our watches is assembled from A to Z in France. We continue, in this transparent way, to produce watches that are "as French as possible".


The 20 mm leather straps proposed to be fitted to the AM69 are manufactured in the Franche Comté region. They are systematically lined with green leather and equipped with the "presto" system allowing them to be interchanged in a few seconds and without any special tools.
The steel bracelets equipped with the same "presto" system are an assembly of 3 links that we have "reshaped" by adding micro cells to the back for better comfort when worn.


Free worldwide shipping for orders over €295.
Express (24H) or standard (72H) delivery solutions.


You can contact us for any advise at +33 (0) 1 75 57 93 90
From 11 a.m. - 7 p.m. Monday to Saturday (UTC +1)

Possibility of "Distance Selling" by phone.


1969 symbolic year! The AM69 is a “timeless essential”. This condensed simplicity while roundness is a true hymn to the basics. A refined but racy watch, genuine allegory of the creators’ aesthetic vision. Because “less is more”


The dial of the AM69 Electric is deliberately simplified and assembled with sober, elegant hour-markers, while the steel aperture at 3 o'clock reveals retro-style numerals in white on a black background and in green for each 3rd of the month.

A discreet printed track marks the inside of the indexes.


All March LA.B watch cases meet scrupulously respected construction criteria. Invariably polished and brushed, they capture the ambient light to bring your watch to life.

The AM69 is an attractive round case, 12.5 mm thick in 36 mm, whose angular, streamlined lugs reveal a slight flatness around the immaculately polished bezel.

The contrasting lines make this a modern watch, slightly outdated yet contemporary at the same time.

The slightly heightened mineral crystal is angular to reaffirm the character of this more classic watch, while the round crown at 4 o'clock has been simplified and diminished for greater elegance and simplicity.


Well-known for its accuracy and reliability, the RONDA 517 Swiss quartz caliber has been selected as the best choice for many luxury watch brands due to its very high-end performances.

This Swiss movement assembled with a quartz oscillator uses electrical vibrations to keep a very high time accuracy. With the temperature regulation system allowing the movement frequency to be adjusted according to thermal fluctuations, a constant precision whatever the ambient conditions is guaranteed.

In addition to its precision, it is also designed to be extremely reliable and durable. It features a long-life power supply system that enables around 60 months battery life. About 2 weeks before the battery end of life, an indicator called EOL makes the second hand jumping every 4 seconds to tell that battery needs to be changed.


Just like our watches, our bracelets are designed with the utmost attention to detail, using the finest materials and the best craftsmen, to perfectly match the lugs of our watches.

Very sturdy, our steel bracelet is made of 3 links that we've cut to make them more angular and match the multiple bevels of our cases.

The interior reproduces the spirit of micro-perforations to optimize comfort in case of extreme perspiration

Our leather straps with subtle green details are equipped with a pin buckle that has been carefully designed to match the shape of your AM69's case.

In steel or leather, all our bracelets are interchangeable without tools, as they feature the presto system.