In its Slim version, the automatic AM2 becomes an ideal 36 mm watch for men who love small size watch as well as women loving character watches.


In its Slim version, the automatic AM2 becomes an ideal 36 mm watch for men who love small size watch as well as women loving character watches.

With its 36 mm octagonal stainless steel case, its brushed dial with chiseled indexes, the AM2 Slim Electric model combines style and performance.

The expertly polished brushed radical 70s style case has been designed with aggressive ultra-beveled angles and assembled with a raised and domed mineral glass.

The crown located at 4 o'clock as a brand's signature is guilloché with the interlaced March LA.B M lines.

The two parts dial assembled by chiseled indexes can be sunray or vertical brushed according to the color option.

The original tuned fork-shaped hands covered with Luminova encircle the indexes to offer an optimal reading.

The stamped date surrounded by a chiseled frame shows very retro white digits printed on a black background, revealing the number 3 in green once a month.

The brushed screwed back is engraved with the March LA.B horological crest.

The STEEL model is equipped with a vertical brushed steel dial with polished steel indexes. As is often the case with March LA.B, this classic and retro dial is a play between steel processing techniques.

$595.00 USD
Shipping calculated at checkout.


• 36 mm square 316 L steel case
• Thickness 11.32mm
• Swiss movement RONDA 517
• Sunray or brushed dial
• Hours, minutes, seconds, date
• Personalized date stamp MARCH
• Strap width 20 mm
• Bevelled mineral glass with anti-reflective treatment
• Screwed back
• Water resistant to 10 ATM / 100M
• 2 years warranty
• Battery change offered for life in March LA.B stores


March LA.B designs and assembles its watches in France. The Swiss automatic movements that we fit into our timepieces are assembled from A to Z in France. In complete transparency, we are thus pursuing our watchmaking quest to design watches that are “as French as possible”.


The 20 mm leather straps proposed to be fitted to the AM2 are manufactured in the Franche Comté region. They are systematically lined with green leather and equipped with the "presto" system allowing them to be interchanged in a few seconds and without any special tools.
The steel bracelets equipped with the same “presto” system are an assembly of 7 patiently brushed links closed by an ultra-flat and reliable jeweler's buckle for ultimate wearing comfort.


  • Delivery is free from 295€
  • Express (24H) or standard (72H) delivery solutions.

The AM2 SLIM Model

A homothety of our now iconic AM2 model, here comes the AM2 Slim... A watch of reasonable proportions suitable for both male and female wrists. It is equipped with our new Franco-Swiss movement G100! A radically 70's timepiece...


Swiss Quartz Movement

Distinguished by its precision and reliability, the Swiss quartz caliber RONDA 517 proves to be the best choice for many luxury watch brands due to its very high quality performance.

This Swiss movement is equipped with a quartz oscillator that uses electrical vibrations to maintain remarkably high time accuracy. It is also equipped with a temperature regulation system, which allows the frequency of movement to be adjusted according to thermal fluctuations, thus guaranteeing constant precision whatever the ambient conditions.

In addition to its precision, it is also designed to be extremely reliable and durable. It features a long-life power supply system that enables battery life of up to 60 months. About 2 weeks before the end of battery life, an indicator called EOL causes the second hand to jump (seconds hand) every 4 seconds to signal the need to change the battery.


March LA.B's "Green Thread" is an omnipresent green signature through subtle details. The number 3 in green on the personalized date stamp recalling the favorite month of the founders of the brand. The green lining of the bracelets topstitched with a bridle stitch in the emblematic green color. The luminous green “skeleton” background on the automatic versions.
The interior of the emerald green travel case…

This "Green Thread" extends this "design grammar" that we have developed in order to identify our timepieces through precise and redundant aesthetic codes: The crown or winder at 4 o'clock and its guillochage of the intertwined lines of the M of the brand, the seventies typography of the date stamp, the dials without numbers with cut-out indexes, the raised and domed glass, the ubiquitous angles on the cases that are always polished and brushed.

All of these aesthetic and chromatic details to be discovered in intimacy shape the common thread of March LA.B which leads straight to the heart.