In its Slim version, the automatic AM2 becomes an ideal 36 mm watch for men who love small builds, but also for women who love watches with character.


In its Slim version, the automatic AM2 becomes a 36 mm watch ideal for men who love small builds but also for women who love watches with character.

With its 36 mm octagonal stainless steel case, its brushed dial with chiselled indexes and its 68-hour power reserve offered by the Franco-Swiss G100 movement with 3 hands and date, the AM2 Automatic model combines style and performance.

In a radical style of the 70s, the expertly polished brushed case has been designed with aggressive ultra-beveled angles and assembled with a raised and domed sapphire crystal.

The crown positioned at 4 o'clock, the brand's signature, is guilloché with the interlaced lines of the M de March LA.B.

The dial surmounted by cut-out indexes positioned horizontally at 11 o'clock, 1 o'clock, 5 o'clock and 7 o'clock is assembled from two parts which can be sunburst or brushed depending on the colour.

The original tuning fork-shaped hands covered with Luminova encircle the indexes for optimal reading.

The counter surrounded by a chiseled steel window features a date stamp with very retro white numbers printed on a black background, revealing the number 3 in green once a month.

On the back of the watch, the green skeleton background reveals the G100 movement whose mass has been perforated with the 3 intersecting March LA.B lines.

The GRALL model is equipped with a dark green dial brushed vertically and printed with discreet markings and railroad in light gray.

Its racing aspect makes it a timeless fashion accessory perfect for all occasions.

$1,653.00 USD
Shipping calculated at checkout.


• 36 mm square 316 L steel case
• Thickness 11.32mm
• 100% Swiss La Joux-Perret Automatic Movement
• Assembled in France in Besançon
• Around 68 hours of power reserve (ideal for the weekend!)
• Sunray or brushed dial
• Hours, minutes, seconds, date
• Personalized date stamp MARCH
• Strap width 20 mm
• Bevelled sapphire crystal with anti-reflective treatment
• Green skeleton screwed back
• Water resistant to 10 ATM / 100M
• 2 years warranty


March LA.B designs and assembles its watches in France. The Swiss automatic movements that we fit into our timepieces are assembled from A to Z in France. In complete transparency, we are thus pursuing our watchmaking quest to design watches that are “as French as possible”.


The 20 mm leather straps proposed to be adapted on the AM2 Slim are manufactured in the Franche Comté region. They are systematically lined with green leather and equipped with the "presto" system allowing them to be interchanged in a few seconds and without any special tools.
The steel bracelets equipped with the same “presto” system are an assembly of 7 patiently brushed links closed by an ultra-flat and reliable jeweler's buckle for ultimate wearing comfort.


  • Delivery is free from 295€
  • Express (24H) or standard (72H) delivery solutions.

The AM2 SLIM Model

A homothety of our now iconic AM2 model, here comes the AM2 Slim... A watch of reasonable proportions suitable for both male and female wrists. It is equipped with our new Franco-Swiss movement G100! A radically 70's timepiece...


Franco-Swiss Automatic Movement

The first movement resulting from the partnership between the Swiss manufacture La Joux-Perret and the Bisontine family house Humbert-Droz, the G100 is a new three-hand automatic caliber with date, endowed with a fine 68-hour power reserve and a proven architecture.

This ultra-precise movement equipped with 24 jewels measuring 24.6 mm x 4.45 mm develops a frequency of 4 Hz and 28,800 vibrations.

Equipped with a Stop Second, it is extremely precise varying between - 4 and + 6 seconds per day and offers a power reserve of 68 hours more commonly called "Weekend proof" allowing the watch to operate from Friday evening to Monday morning without it being carried by its happy owner.

March LA.B positions itself as a pioneer of “watchmaking responsibility” with the desire to bring together skills and join forces for a movement 100% machined in Switzerland and 100% assembled in France.


March LA.B's "Green Thread" is an omnipresent green signature through subtle details. The number 3 in green on the personalized date stamp recalling the favorite month of the founders of the brand. The green lining of the bracelets topstitched with a bridle stitch in the emblematic green color. The luminous green “skeleton” background on the automatic versions.
The interior of the emerald green travel case…

This "Green Thread" extends this "design grammar" that we have developed in order to identify our timepieces through precise and redundant aesthetic codes: The crown or winder at 4 o'clock and its guillochage of the intertwined lines of the M of the brand, the seventies typography of the date stamp, the dials without numbers with cut-out indexes, the raised and domed glass, the ubiquitous angles on the cases that are always polished and brushed.

All of these aesthetic and chromatic details to be discovered in intimacy shape the common thread of March LA.B which leads straight to the heart.