The AM69 model is a pretty 36 mm watch that is round and streamlined at the same time.


The AM69 model is a pretty 36 mm watch that is round and streamlined at the same time.

The horns of the polished-brushed case are sharpened and the light flats around the bezel bring a touch of modernity to this more classic watch.

The dials, which can be sunburst or brushed depending on the color, are deliberately refined to allow simplicity to breathe under the raised and domed mineral glass.

The crown positioned at 4 o'clock, the brand's signature, is smaller and more refined but still guilloché with the interlaced lines of the M de March LA.B.

The needles have been simplified to the essentials.

The counter surrounded by a chiseled steel window features a date stamp with very retro white numerals printed on a black background, revealing the number 3 in green once a month.

On the back of the watch, the screwed back in brushed steel is engraved with the emblem of March LA.B.

The WHITE model is equipped with a white dial, steel indexes and a light dark gray railway.

The AM69 is a simple unisex watch.

$733.00 USD
Shipping calculated at checkout.


• 36 mm round 316 L steel case
• Thickness 13mm
• Quartz Caliber RONDA 517
• Hours, minutes, seconds, date
• Personalized date stamp MARCH
• Strap width 20 mm
• Bevelled mineral glass with anti-reflective treatment
• Screwed back
• Water resistant to 10 ATM / 100M
• 2 years warranty
• Battery change offered for life in March LA.B stores


March LA.B designs and assembles its watches in France. The Swiss automatic movements that we fit into our timepieces are assembled from A to Z in France. In complete transparency, we are thus pursuing our watchmaking quest to design watches that are “as French as possible”.


The 20 mm leather straps proposed to be fitted to the AM69 are manufactured in the Franche Comté region. They are systematically lined with green leather and equipped with the "presto" system allowing them to be interchanged in a few seconds and without any special tools.
The steel bracelets equipped with the same "presto" system are an assembly of 3 links that we have "reshaped" by adding micro cells to the back for better comfort when worn.


  • Delivery is free from 295€
  • Express (24H) or standard (72H) delivery solutions.

Model AM69

1969 symbolic year! The AM69 is a “timeless essential. A condensed version of rounded simplicity for a sleek but elegant watch, a true allegory of the aesthetic vision of the creators. Because “less is more. »


Swiss Quartz Movement

Distinguished by its precision and reliability, the Swiss quartz caliber RONDA 517 proves to be the best choice for many luxury watch brands due to its very high quality performance.

This Swiss movement is equipped with a quartz oscillator that uses electrical vibrations to maintain remarkably high time accuracy. It is also equipped with a temperature regulation system, which allows the frequency of movement to be adjusted according to thermal fluctuations, thus guaranteeing constant precision whatever the ambient conditions.

In addition to its precision, it is also designed to be extremely reliable and durable. It features a long-life power supply system that enables battery life of up to 60 months. About 2 weeks before the end of battery life, an indicator called EOL causes the second hand to jump (seconds hand) every 4 seconds to signal the need to change the battery.


March LA.B's "Green Thread" is an omnipresent green signature through subtle details. The number 3 in green on the personalized date stamp recalling the favorite month of the founders of the brand. The green lining of the bracelets topstitched with a bridle stitch in the emblematic green color. The luminous green “skeleton” background on the automatic versions.
The interior of the emerald green travel case…

This "Green Thread" extends this "design grammar" that we have developed in order to identify our timepieces through precise and redundant aesthetic codes: The crown or winder at 4 o'clock and its guillochage of the intertwined lines of the M of the brand, the seventies typography of the date stamp, the dials without numbers with cut-out indexes, the raised and domed glass, the ubiquitous angles on the cases that are always polished and brushed.

All of these aesthetic and chromatic details to be discovered in intimacy shape the common thread of March LA.B which leads straight to the heart.