March is our heart month. Our founding month. It's the genesis of our story, the month of our birth. An anniversary, that of our "time adventure". We want to celebrate this month of March. Annually, sustainably, elegantly... This is our third

edition of "Millésime Mars 2022", a grand cru classé.

To celebrate this milestone year, we've chosen to offer our emblematic AM2 model in a precious metal, bronze. Bronze is a true living metal used in the navy, a metal that resists corrosion and evolves over time. This "AM2 Millésime Mars 2022 Édition Bronze" will take on the patina of your urban and sporting tribulations to become a charismatic and totally unique watch. Your watch. New for 2022, we've assembled this coppery nugget with a Swiss Automatic movement that we've had assembled from A to Z by our French master watchmakers in Besançon, a city of watchmaking expertise recently listed as a UNESCO World Heritage Site.

The AM2 "Millésime Mars 2022 Édition Bronze" features March LA.B's signature dark green dial and a black Tennessee wild bison strap made in France. A distinctive combination for a racy alloy.

Very first movement born with the Swiss manufacture La Joux-Perret and the Besançon family house Humbert-Droz partnership, the G100 is a new three-hand automatic caliber with date, powered with a beautiful 68-hour power reserve and designed with a proven architecture. Equipped with a Stop Second, this G100 movement is extremely accurate with a time precision range between - 4 and + 6 seconds per day and offers a power reserve of 68 hours usually called "Weekend proof" allowing the watch to keep running from Friday evening to Monday morning without being worn by its happy owner.

March LA.B positions itself as a pioneer of “watchmaking responsibility” with the desire to bring together skills and join forces for a movement 100% machined in Switzerland and 100% assembled in France.