March LA.B roots are both French and Californian.
LA for Los Angeles where our founding partner and design director Jérôme MAGE is based.
B for Biarritz, city where Alain MARHIC established himself 25 years ago as well as Joseph CHATEL, the two other founding partners and friends. The LA.B is an Atlanticist journey through space and time.
Los Angeles, which is probably the “coolest” city in the world, where boardriding cultures (surfing and skateboarding) were born, first witness of the 60s / 70s design revolution found in the mid-century houses, the Eames furniture and other fast Ford Mustangs back driven by Inspector Frank Bullitt…
Biarritz, a French and historical famous worldwide city that has welcomed Napoleon 3, Eugénie de Montejo, Coco Chanel, Jeanne Lanvin, Vassily Kandisnky and a lot of other emblematic influent figures to enjoy “ La grande plage” waves bathing of this charming and trendy seaside town. The LA.B that we add to our name is a subtle addition of these two different cultures. This is the spirit of March; Simply elegant and always cool.