FRENCH SAVOIR-FAIRE
"Perhaps the greatness of a profession lies above all in uniting people. There is only one true luxury, and that is human relationships."
This quote from St-Exupéry, which we placed in our latest catalogue, perfectly sums up the story of our new G100 movement. The story of a human encounter.
LAND OF MEN Antoine de Saint Exupéry
In order to highlight the extreme care taken in our creations, we have naturally partnered with renowned collaborators from the watchmaking industry of the French Jura Arc, whose expertise has recently been recognized by UNESCO.
By partnering with prestigious French assemblers and leather goods manufacturers from Franche-Comté, March LA.B has maintained a scrupulous respect for the principles of local watchmaking culture: technicality, reliability and precision.
We have built strong partnerships with them because the French are very talented and always very inspiring people.
Like Daft Punk, our world-renowned compatriots who created a unique, timeless and different sound, we focus on our philosophical quest to design the most French watches possible in order to imprint a little "French touch" on the vast world of Swiss watchmaking.
68 HOURS OF MARCHING RESERVE
Thanks to the partnership established between MARCH LA.B and the LA JOUX-PERRET manufacture based in La Chaux-de-Fond in SWITZERLAND, the G100 movement is received in parts in Besançon to be fully assembled, regulated and then cased on site by our French watchmakers to become de facto a true "Franco-Swiss" movement.
True to our taste for detail and our uncompromising standards regarding finishes, we take advantage of the movement assembly stages to perforate our oscillating weights in France with our signature interlaced lines of MARCH LA.B.
This "perpetual" engine with 24 jewels, ultra-reliable and very precise, offers a 68-hour power reserve known as "weekend proof" (your watch can function perfectly for an entire weekend from Friday evening to Monday morning without interruption).
OUR VISION
MARCH LA.B prioritizes the essentials, offering French watches with a raw elegance whose simplicity is their refinement. Charismatic watches inspired by the 1970s, assembled in France by highly skilled master watchmakers who meticulously respect the principles of French watchmaking culture: quality, technical expertise, reliability, and precision.
MARCH/MAR: for an emblematic month, issue number 3.
LA.B: for the acronym of Los Angeles and Biarritz.
OUR VISION
More than 10 years after our founding, our original vision remains pristine. Our initial premise—to design beautiful, elegant, and well-made French watches at a reasonable price—remains unchanged. We have never deviated from our original path. We are honest and true to our primary goal: to modestly add a new piece to the grand puzzle of global watchmaking without plagiarizing the illustrious, century-old houses.
Each of our watch parts is meticulously designed by us; the shaped cases and their guilloché crowns, the tuning fork hands, the dials with chiseled indices, the date displays and their old-fashioned typography, the carefully finished bracelets, the clasps, the travel cases… None of the parts of our watches are “borrowed”.
OUR VISION
Unfazed by passing trends, we have never wavered in our uncompromising creative approach, offering only timepieces independent of current horological fads. The number 3, so dear to us, is the foundation of our journey through time, which we are happily building while never forgetting that the ultimate goal is not solely about money…
True to our aesthetic approach to watchmaking, steeped in the 1970s since day one, we continue to carve our horological path millimeter by millimeter, second by second, with sincerity. We move forward in a straight line, without any deviation, following only our deepest convictions, looking only at our pencils.
