Collection: SHAPED WATCHES

The AM2 is an iconic MARCH LA.B watch whose shape instantly defines its identity. This 39 mm watch features an octagonal case with sharp angles, inspired by the 1970s and American muscle cars, giving it a bold presence on the wrist. Its steel case, alternating polished and brushed surfaces, features the signature crown at 4 o’clock and a slightly domed sapphire crystal, reinforcing its character, both retro and contemporary.

The AM2 GMT is a watch whose name, MARCH LA.B, combines the month of March and L.A.B, for Los Angeles and Biarritz, the foundations of its identity. This 39 mm watch features the signature octagonal shape, with a strong yet balanced presence on the wrist. Its 316L steel case, with angular lines inspired by the 1970s, features a screw-down crown at 4 o’clock and a domed anti-reflective sapphire crystal, reinforcing its character, both retro and contemporary.

The AM2 SLIM is a watch whose shape instantly defines MARCH LA.B’s iconic identity. This 36 mm watch has a compact, perfectly balanced size, suited to both men’s and women’s wrists. Its octagonal steel case, with sharp angles and ultra-bevelled facets inspired by the 1970s, features the signature crown at 4 o’clock engraved with the MARCH LA.B lines, for a silhouette that is both radical and retro-modern.

The AM2 SLIM GMT is a watch whose name, MARCH LA.B, combines the month of March and L.A.B, for Los Angeles and Biarritz. This 36 mm watch features the signature octagonal shape, compact and perfectly balanced, sitting naturally on any wrist. Its steel case, with sharp angles, bevelled facets and a crown at 4 o’clock engraved with the March LA.B lines, asserts an instantly recognisable retro-futuristic silhouette.

The AM2 XS for "Extra Slim" lives up to its name. This "Dress watch" version of the AM2, housed in a reduced 32mm case with a thickness of 6.7mm, is equipped with a D101 hand-wound mechanical movement from the La Joux Perret manufacture, offering a 50-hour power reserve.

The AM2 Calendar is a more muscular take on the now-essential AM2. A raw, streamlined 41 mm case with sharp angles that won’t leave the gentlemen indifferent. Fitted with an automatic calendar movement, it displays all the useful information (time / date / day / month) for ultra-precise reading.

The MANSART embodies the architectural, timeless elegance of MARCH LA.B. This 34 mm watch takes up an octagonal shape inspired by Place Vendôme, designed by Jules Hardouin-Mansart, and sits on the wrist with perfect balance. Its structured case, with geometric lines and controlled symmetry, asserts a masculine signature between heritage and modernity.

The MANSART SMALL SECOND is a beautiful 35mm shaped watch that is both retro and modern. With a subtle stacking of angular layers, alternately brushed or polished, the MANSART is a contemporary watch that is sure to attract attention.