AM89 AUTOMATIC STEEL Watch

___________________________________________________________

The AM89 model is a 38 mm classic round watch with a strong character.

LEARN MORE...

The polished-brushed lugs on the case are sharpened and the subtle flat part around the bezel brings a modern touch to this more classic watch.

The AM89 is driven by the Franco-Swiss G100 movement with 3 hands and date offering 68 hours of power reserve.

Dials assembled with chiseled indexes that can be sunray or vertical brushed according to the color are simple and refined on purpose under the raised and domed sapphire crystal.

The brand's signature crown located at 4 o'clock is smaller and even more refined but still guilloche with the interlaced March LA.B M lines.

Hands have been simplified to the most simple and elegant shape.

The stamped date is surrounded by a metal window frame.
The very retro white digits are printed on a black background that displays the number 3 in green once a month.

The green skeleton see-thru case-back glass reveals the G100 movement with the March LA.B M lines perforated oscillating mass.

This piece with classic, timeless lines can be worn perfectly in all circumstances.

The STEEL model is assembled with a steel sunray dial printed with black markings and railroad.

€1.774,09 EUR

TECHNICAL SHEET

• 38 mm round 316 L steel case
• Thickness 14.5mm
• Swiss movement RONDA 517
• Hours, minutes, seconds, date
• Personalized date stamp MARCH
• Strap width 20 mm
• Bevelled K1 mineral glass with anti-reflective treatment
• Screwed back
• 10 ATM / 100M water resistance
• 2 years international warranty

FRENCH WATCHES

MARCH LA.B watches are designed and assembled in France. Our Franco-Swiss automatic movement integrated into our watches is assembled from A to Z in France. We continue, in this transparent way, to produce watches that are "as French as possible".

FRENCH STRAPS

The 20 mm leather straps proposed to be fitted to the AM89 are manufactured in the Franche Comté region. They are systematically lined with green leather and equipped with the "presto" system allowing them to be interchanged in a few seconds and without any special tools.
The steel bracelets equipped with the same "presto" system are an assembly of 3 links that we have "reshaped" by adding micro cells to the back for better comfort when worn.

DELIVERY

Free worldwide shipping for orders over €295.
Express (24H) or standard (72H) delivery solutions.

PERSONAL ADVICE

You can contact us for any advise at +33 (0) 1 75 57 93 90
From 11 a.m. - 7 p.m. Monday to Saturday (UTC +1)

Possibility of "Distance Selling" by phone.

ELEGANT BUT STREAMLINED

Two decades separate 1969 from 1989.

Two millimeters separate the AM69 from the AM89. This 38 mm "super-boosted" version features a double aperture dial (Day/Date) topped by massive hour-markers.

An elegant yet streamlined watch.

« CROSS HAIR » DIAL

The AM89 Automatic dial is built with the "cross hair" etched design typical of the 70s. It is simplified on purpose and assembled with precisely chiseled indexes.

The date window frame at 3 o'clock reveals white retro-style numerals on a black background becoming green each 3rd of the month. 

The M logo is a finely cut metal applique.

The hands are fork-shaped for an optimum readability.

Luminova is applied above each hour marker as well as on the hands faces.

CAPTURE AMBIENT LIGHT

The AM89 Automatic is an attractive 13.2 mm thick 38 mm round case whose angular streamlined lugs reveal a slight flat area around the immaculate polished bezel.

The contrasted outlines make this piece a modern watch, slightly outdated yet contemporary at the same time. 

The slightly enhanced sapphire crystal is angular to strengthen this more classic watch character.

The round crown at 4 o'clock has been simplified and reduced for more elegance and simplicity. 

FRANCO-SWISS MOVEMENT

Very first movement born with the Swiss manufacture La Joux-Perret and the Besançon family house Humbert-Droz partnership, the G100 is a new three-hand automatic caliber with date, powered with a beautiful 68-hour power reserve and designed with a proven architecture.

Equipped with a Stop Second, this G100 movement is extremely accurate with a time precision range between - 4 and + 6 seconds per day and offers a power reserve of 68 hours usually called "Weekend proof" allowing the watch to keep running from Friday evening to Monday morning without being worn by its happy owner.

March LA.B positions itself as a pioneer of “watchmaking responsibility” with the desire to bring together skills and join forces for a movement 100% machined in Switzerland and 100% assembled in France.

EXCEPTIONAL WATCH BANDS

Like our watches, our bracelets are designed with the utmost attention to detail, using the finest materials and the best craftsmen, to perfectly match the lugs of our watches.

Our sturdy steel bracelet is made of 3 links that we've cut to make them more angular and match the multiple bevels of our cases. The interior reproduces the spirit of micro-perforations to optimize comfort in the event of extreme perspiration.

Our leather straps with their subtle green details feature a pin buckle that has been carefully designed to match the shape of your AM89's case. The angles and bevels are present and the brushed-polished finish is respected.

In steel or leather, all our bracelets are interchangeable without tools, thanks to the presto system.

MONTRES FRANÇAISES

RETOURS ET ÉCHANGES GRATUITS

GARANTIE INTERNATIONALE DE 2 ANS

PAIEMENTS SÉCURISÉS / PAIEMENTS EN PLUSIEURS FOIS