March is our beloved month. Our founding month. It is the genesis of our story, our birth month. The birthday of our “time adventure”. This March, we want to celebrate it. Annually, durably, elegantly…


In its Slim version, the automatic AM2 becomes a 36 mm watch ideal for men who love small builds as well as women loving bold.

The expertly polished brushed radical 70s style case has been designed with aggressive ultra-beveled angles and assembled with a raised and domed sapphire cristal.

The brand's signature crown located at 4 o'clock is engraved with the interlaced March LA.B M lines.

The two parts dial assembled with chiseled indexes located horizontally at 11 , 1 , 5 and 7 o'clock can be sunray or vertical brushed according to the color option.

The original tuned fork-shaped hands covered with Luminova encircle the indexes to offer an optimal reading.

The stamped date surrounded by a chiseled frame shows very retro white digits printed on a black background, displaying the number 3 in green once a month.

The green skeleton see-thru case-back glass reveals the G100 movement with the March LA.B M lines perforated oscillating mass.

Built for racing, the AM2 is a perfect timeless fashion accessory.

The MILLÉSIME MARS 2023 model is made of yellow bronze and assembled with a vertical brushed green dial, gold indexes and hands.

The stainless-steel brushed screwed back is engraved with the March LA.B horological crest.

Its racing aspect makes it a timeless fashion accessory perfect for all occasions.

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€2.011,63 EUR


• 36 mm square Bronze case
• Thickness 11.32mm
• Swiss Automatic Caliber La Joux-Perret G100
• Movement assembled in France
• About 68 hours of power reserve
• Personalized date stamp MARCH
• Dark green brushed dial
• Bronze indexes
• Tennessee black wild bison strap (synthetic tanning without chrome)
• Strap width 20 mm
• Domed sapphire crystal with anti-reflective treatment
• Steel bottom
• 10 ATM / 100M water resistance
• 2 years warranty


MARCH LA.B watches are designed and assembled in France. Our Franco-Swiss automatic movement integrated into our watches is assembled from A to Z in France. We continue, in this transparent way, to produce watches that are "as French as possible".


The 20 mm leather straps proposed to be adapted on the AM2 Slim are manufactured in the Franche Comté region. They are systematically lined with green leather and equipped with the "presto" system allowing them to be interchanged in a few seconds and without any special tools.
The black perforated bison straps are closed with a bronze buckle.


Free worldwide shipping for orders over €295.
Express (24H) or standard (72H) delivery solutions.


You can contact us for any advise at +33 (0) 1 75 57 93 90
From 11 a.m. - 7 p.m. Monday to Saturday (UTC +1)

Possibility of "Distance Selling" by phone.


AM2 Slim Millésime Mars 2023

March is our beloved month. Our founding month. It is the genesis of our story, our birth month. The birthday of our “time adventure”. This March, we want to celebrate it. Annually, durably, elegantly…

This is our fourth “Millésime Mars 2023” edition

The AM2 Slim “Millésime Mars 2023” follows the prestigious lineage of our Bronze editions. A khaki green dial highlighted by golden marks, chiseled indexes matched with golden hands, a wild black buffalo perforated leather strap. The connection with its elder model is asserted and accepted. Its more subtle 36mm case enframes our new G100 Swiss movement with a generous 68H power reserve which we assemble entirely in France.

Bronze is a living metal used in sailing, a metal which withstands erosion and evolves with time. Just like its iconic elder sibling, the AM2 Slim bronze will gain patina along with your urban and active odysseys to become a charismatic and totally unique watch. Your watch.


Very first movement born with the Swiss manufacture La Joux-Perret and the Besançon family house Humbert-Droz partnership, the G100 is a new three-hand automatic caliber with date, powered with a beautiful 68-hour power reserve and designed with a proven architecture. Equipped with a Stop Second, this G100 movement is extremely accurate with a time precision range between - 4 and + 6 seconds per day and offers a power reserve of 68 hours usually called "Weekend proof" allowing the watch to keep running from Friday evening to Monday morning without being worn by its happy owner.

March LA.B positions itself as a pioneer of “watchmaking responsibility” with the desire to bring together skills and join forces for a movement 100% machined in Switzerland and 100% assembled in France.