OUR ICONIC AM2

Delighting men with distinguished action is one of the raisons d'être of March LA.B. The AM2's uncompromising angles leave no room for ambient fluidity!

The AM2 is committed, aggressive and radically 70's.

ARCHITECTURAL DIAL

The AM2's dial is architectural. Assembled with two different layers, it features massive cut-out hour indexes.

A discreet printed railway track surrounds the whole dial. The date window frame at 6 o'clock reveals white retro-style numerals on a black background becoming green each 3rd of the month. 

The M logo is a finely cut metal applique.

The hands are fork-shaped for an optimum readability.

Luminova is applied above each hour marker as well as on the hands faces.

CAPTURE AMBIENT LIGHT

All March LA.B watch cases are precisely respecting specific construction criteria. By always being poli-brushed they catch the ambient light to bring life to your watch.

The AM2 12.5 mm thick 39 mm case is radically streamlined. Sides are sharp and angular and the crown located at 4 o'clock is integrated into a recessed case part. The March LA.B M logo completes a round crown chiseled with March LA.B's intertwined lines.

The bracelet is fully integrated into a lugs-less case for a racy spirit with no compromises.

The enhanced sapphire crystal slightly domed finalize the 70’s flavor to the watch piece.

FRANCO-SWISS MOVEMENT

Very first movement born with the Swiss manufacture La Joux-Perret and the Besançon family house Humbert-Droz partnership, the G100 is a new three-hand automatic caliber with date, powered with a beautiful 68-hour power reserve and designed with a proven architecture.

Equipped with a Stop Second, this G100 movement is extremely accurate with a time precision range between - 4 and + 6 seconds per day and offers a power reserve of 68 hours usually called "Weekend proof" allowing the watch to keep running from Friday evening to Monday morning without being worn by its happy owner.

March LA.B positions itself as a pioneer of “watchmaking responsibility” with the desire to bring together skills and join forces for a movement 100% machined in Switzerland and 100% assembled in France.

EXCEPTIONAL WATCH BANDS

The 22 / 18 mm made in France leather straps fitting AM2 and AM2 Calendar watches are all equipped with a classic tongue buckle that has been carefully designed to match the shape of the case.

The angles and bevels are obvious and the poli- brushed finish is respected.