AM69 ELECTRIC WHITE Watch

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The AM69 model is a pretty retro 36 mm watch that is round and bold at the same time.

The polished-brushed lugs on the case are sharpened and the subtle flat part around the bezel brings a modern touch to this more classic watch.

The AM69 is driven by the RONDA 517 movement with 3 hands and date.

Dials which can be sunray or vertical brushed according to the color are simple and refined on purpose under the raised and domed mineral crystal.

The brand's signature crown located at 4 o'clock is smaller and even more refined but still guilloche with the interlaced March LA.B M lines.

Hands have been simplified to the most simple and elegant shape.

The stamped date is surrounded by a metal window frame.
The very retro white digits are printed on a black background that displays the number 3 in green once a month.

The brushed screwed back is engraved with the March LA.B horological crest.

This piece with classic, timeless lines can be worn perfectly in all circumstances

The OCEAN model is assembled with a blue sunray dial printed with discreet light gray markings and railroad.

£655.00 GBP
Tax included. Shipping calculated at checkout.

• 36 mm round 316 L steel case
• Thickness 13mm
• Quartz Caliber RONDA 517
• Hours, minutes, seconds, date
• Personalized date stamp MARCH
• Strap width 20 mm
• Bevelled K1 mineral glass with anti-reflective treatment
• Screwed back
• 10 ATM / 100M water resistance
• 2 years international warranty

MARCH LA.B watches are designed and assembled in France. Our Franco-Swiss automatic movement integrated into our watches is assembled from A to Z in France. We continue, in this transparent way, to produce watches that are "as French as possible".

The 20 mm leather straps proposed to be fitted to the AM69 are manufactured in the Franche Comté region. They are systematically lined with green leather and equipped with the "presto" system allowing them to be interchanged in a few seconds and without any special tools.
The steel bracelets equipped with the same "presto" system are an assembly of 3 links that we have "reshaped" by adding micro cells to the back for better comfort when worn.

Free worldwide shipping for orders over €295.
Express (24H) or standard (72H) delivery solutions.

PERSONAL ADVICE

You can contact us for any advise at +33 (0) 1 75 57 93 90
From 11 a.m. - 7 p.m. Monday to Saturday (UTC +1)

Possibility of "Distance Selling" by phone.

AM69 ELECTRIC WHITE Watch

£655.00 GBP
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LESS IS MORE

1969 année symbolique ! L’AM69 est une « essentielle intemporelle. » Un condensé de simplicité tout en rondeur pour une montre épurée mais racée, véritable allégorie de la vision esthétique des créateurs. Parce que « moins c’est plus. »

SUNRAY DIAL

The AM69 Electric dial is simplified on purpose and assembled with fine elegant indexes.

The date window frame at 3 o'clock reveals white retro-style numerals on a black background becoming green each 3rd of the month. 

Hands are slimmer to allow the whole piece to breathe.

The M logo is a finely cut metal applique.

Luminova is applied above each hour marker as well as on the hands faces.

CAPTURE AMBIENT LIGHT

All March LA.B watch cases are precisely respecting specific construction criteria. By always being poli-brushed they catch the ambient light to bring life to your watch.

The AM69 Electric is an attractive 12.5 mm thick in 36 mm round case whose angular streamlined lugs reveal a slight flat area around the immaculate polished bezel.

The contrasted outlines make this piece a modern watch, slightly outdated yet contemporary at the same time. 

The slightly enhanced mineral crystal is angular to strengthen this more classic watch character.

The round crown at 4 o'clock has been simplified and reduced for more elegance and simplicity. 

ULTRA-ACCURATE QUARTZ SWISS MOVEMENT

Well-known for its accuracy and reliability, the RONDA 517 Swiss quartz caliber has been selected as the best choice for many luxury watch brands due to its very high-end performances.

This Swiss movement assembled with a quartz oscillator uses electrical vibrations to keep a very high time accuracy. With the temperature regulation system allowing the movement frequency to be adjusted according to thermal fluctuations, a constant precision whatever the ambient conditions is guaranteed.

In addition to its precision, it is also designed to be extremely reliable and durable. It features a long-life power supply system that enables around 60 months battery life. About 2 weeks before the battery end of life, an indicator called EOL makes the second hand jumping every 4 seconds to tell that battery needs to be changed.

EXCEPTIONAL WATCH BANDS

Just like our watches, our bracelets are designed with the utmost attention to detail, using the finest materials and the best craftsmen, to perfectly match the lugs of our watches.

Very sturdy, our steel bracelet is made of 3 links that we've cut to make them more angular and match the multiple bevels of our cases.

The interior reproduces the spirit of micro-perforations to optimize comfort in case of extreme perspiration

Our leather straps with subtle green details are equipped with a pin buckle that has been carefully designed to match the shape of your AM69's case.

In steel or leather, all our bracelets are interchangeable without tools, as they feature the presto system.

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