Part of the nouvelle vague of watch brands born in France, March LAB was created in 2008 with a focus on design and vintage inspiration. A distinguishing element that has to do with the founders’ origins is France’s Atlantic coast; to be precise, France’s top surf spot on the Basque Country’s coastline. Moving from a surf brand to the Swiss Jura to create watches, Alain Marhi kept his love for the board and translated his passion into March LAB’s dive watch, the Belza. The latest edition, the Belza Bronze Automatic, certainly has personality.