MONOCHROME / Bonzer Bronze Edition

French brand March LA.B was founded in 2008 by three partners with a strong focus on retro design and a passion for surfing. With roots in Los Angeles and Biarritz (hence the LA.B acronym), March LA.B is not the easiest brand to pigeonhole. Its repertoire of shaped watches and surf watches have a twang of 1970s nostalgia, and March LA.B’s watches stand out from the crowd with unexpected details like chiselled crowns. The world of surfing exerts a strong pull at March LA.B, and its Belza and Bonzer models comprise the surfer range. Earlier this year, we covered the Belza Bronze Edition, a 200m water-resistant diver (sorry, surfer) with a chunky bronze case. Next in line for the bronze makeover is the more svelte Bonzer. In keeping with the brand’s philosophy of producing watches that are “as French as possible,” the Bonzer is designed and assembled in France and powered by a Franco-Swiss automatic movement.