You’d be surprised by the number of small French watch brands out there. I’m talking about brands owned by French people and actually operated out of France. Maybe everyone knows about Baltic and Yema, but what about March LAB? As with he March LAB AM2 considered herein, March LAB’s designs celebrate the past, and while its quite a new brand, it’s not as new as you may think. Founded by Alain Marhic in 2008, the brand seeks to strike a “balance between modern L.A. style and French heritage detailing—the brand’s name, slized as “March LA.B,” is a nod to Marhic’s March birth month (the same as his two brothers) and the connection between Head Designer Jerome Mage’s Los Angeles home and Marhic’s Biarritz. Looking through the catalogue, what you’ll find is a variety of appealing models that all have retro-cool designs grounded in 70’s aesthetics.
