March LA.B as a brand name is very simple to understand. The brand was founded in the month of March and the founders live in Los Angeles in the USA and Bierritz in France. Aesthetically their watches bring a retro French Art Deco influence to a wide range of watches that run the full gamut from practical divers to artistic dress watches. Plus, every year in March they produce a Millésimée or ‘vintage’ special edition to celebrate their anniversary. For this year, that special edition is the March LA.B AM2 “Millésimée March 2024” Titanium, which I have here.
