With its 39 mm octagonal stainless steel case, its brushed dial with cut-out stick indexes, the AM2 Electric model combines style and performance.


With its 39 mm octagonal stainless steel case, its brushed dial with cut-out stick indexes, the AM2 Electric model combines style and performance.

In a radical style of the 70s, the expertly polished brushed case has been designed with aggressive ultra-beveled angles and assembled with a raised and domed mineral glass.

The crown positioned at 4 o'clock, the brand's signature, is guilloché with the interlaced lines of the M de March LA.B.

The dial surmounted by cut-out indexes is assembled from two parts which can be sunburst or brushed depending on the color.

The original tuning fork-shaped hands covered with luminova encircle the indexes for optimal reading.

The counter surrounded by a chiseled steel window features a date stamp with very retro white numerals printed on a black background, revealing the number 3 in green once a month.

On the back of the watch, the screwed back in brushed steel is engraved with the coat of arms emblem of March LA.B's watchmaking quest.

The FOREST model is equipped with a green sunburst dial printed with discreet light gray markings and railroad.

Its racing aspect makes it a timeless fashion accessory perfect for all occasions.

$594.00 USD
Shipping calculated at checkout.


• 39 mm square 316 L steel case
• Thickness 12.5mm
• Quartz Caliber RONDA 517
• Hours, minutes, seconds, day (FR + EN), date
• Personalized date stamp MARCH
• Strap width 22 mm
• Bevelled mineral glass with anti-reflective treatment
• Screwed back
• Water resistant to 10 ATM / 100M
• 2 years warranty
• Battery change offered for life in March LA.B stores


March LA.B designs and assembles its watches in France. The Swiss automatic movements that we fit into our timepieces are assembled from A to Z in France. In complete transparency, we are thus pursuing our watchmaking quest to design watches that are “as French as possible”.


The 22 mm leather straps proposed to be fitted to the AM2 are manufactured in the Franche Comté region. They are all systematically lined with green leather and equipped with the "presto" system allowing them to be interchanged in a few seconds and without any special tools.
The steel bracelets equipped with the same "presto" system are an assembly of 7 patiently brushed links closed by an ultra-flat and reliable jeweler's buckle for ultimate wearing comfort.


  • Delivery is free from 295€
  • Express (24H) or standard (72H) delivery solutions.

The AM2 Model

Regaling men with distinguished action is one of March LA.B's raison d'être. The uncompromising angles of the AM2 leave no room for ambient fluidity! The AM2 is committed, aggressive and radically 70's connoted.


Swiss Quartz Movement

Distinguished by its precision and reliability, the Swiss quartz caliber RONDA 517 proves to be the best choice for many luxury watch brands due to its very high quality performance.

This Swiss movement is equipped with a quartz oscillator that uses electrical vibrations to maintain remarkably high time accuracy. It is also equipped with a temperature regulation system, which allows the frequency of movement to be adjusted according to thermal fluctuations, thus guaranteeing constant precision whatever the ambient conditions.

In addition to its precision, it is also designed to be extremely reliable and durable. It features a long-life power supply system that enables battery life of up to 60 months. About 2 weeks before the end of battery life, an indicator called EOL causes the second hand to jump (seconds hand) every 4 seconds to signal the need to change the battery.


March LA.B's "Green Thread" is an omnipresent green signature through subtle details. The number 3 in green on the personalized date stamp recalling the favorite month of the founders of the brand. The green lining of the bracelets topstitched with a bridle stitch in the emblematic green color. The luminous green “skeleton” background on the automatic versions.
The interior of the emerald green travel case…

This "Green Thread" extends this "design grammar" that we have developed in order to identify our timepieces through precise and redundant aesthetic codes: The crown or winder at 4 o'clock and its guillochage of the intertwined lines of the M of the brand, the seventies typography of the date stamp, the dials without numbers with cut-out indexes, the raised and domed glass, the ubiquitous angles on the cases that are always polished and brushed.

All of these aesthetic and chromatic details to be discovered in intimacy shape the common thread of March LA.B which leads straight to the heart.