March is our heart month. Our founding month. It is the genesis of our history, the month of our birth. An anniversary, that of our “adventure of time”. This month of March, we want to celebrate it. Annually, durably, elegantly...


In its Slim version, the automatic AM2 becomes an ideal 36 mm watch for men who love small builds, but also for women who love watches with character.

With its 36 mm octagonal stainless steel case, its brushed dial with chiseled indexes and its 68-hour power reserve offered by the Franco-Swiss G100 movement with 3 hands and date, the AM2 Automatic model combines style and performance.

In a radical style of the 70s, the expertly polished brushed case has been designed with aggressive ultra-beveled angles and assembled with a raised and domed sapphire crystal.

The crown positioned at 4 o'clock, the brand's signature, is guilloché with the interlaced lines of the M de March LA.B.

The dial surmounted by cut-out indexes positioned horizontally at 11 o'clock, 1 o'clock, 5 o'clock and 7 o'clock is assembled from two parts which can be sunburst or brushed depending on the colour.

The original tuning fork-shaped hands covered with Luminova encircle the indexes for optimal reading.

The counter surrounded by a chiseled steel window features a date stamp with very retro white numbers printed on a black background, revealing the number 3 in green once a month.

On the back of the watch, the green skeleton background reveals the G100 movement whose mass has been perforated with the 3 intersecting March LA.B lines.

The MILLÉSIME MARS 2023 model is equipped with a vertical brushed steel dial with gold flange.

Its racing aspect makes it a timeless fashion accessory perfect for all occasions.

$1,838.00 USD
Shipping calculated at checkout.


• 36 mm square Bronze case
• Thickness 11.32mm
• Swiss Automatic Caliber La Joux-Perret G100
• Movement assembled in France
• About 68 hours of power reserve
• Personalized date stamp MARCH
• Dark green brushed dial
• Bronze indexes
• Tennessee black wild bison strap (synthetic tanning without chrome)
• Strap width 20 mm
• Domed sapphire crystal with anti-reflective treatment
• Steel bottom
• Water resistant to 10 ATM / 100 M
• 2 years warranty


March LA.B designs and assembles its watches in France. The Swiss automatic movements that we fit into our timepieces are assembled from A to Z in France. In complete transparency, we are thus pursuing our watchmaking quest to design watches that are “as French as possible”.


The 20 mm leather straps proposed to be adapted on the AM2 Slim are manufactured in the Franche Comté region. They are systematically lined with green leather and equipped with the "presto" system allowing them to be interchanged in a few seconds and without any special tools.
The black perforated bison straps are closed with a bronze buckle.


  • Delivery is free from 295€
  • Express (24H) or standard (72H) delivery solutions.

The Vintage March 2023

March is our heart month. Our founding month. It is the genesis of our history, the month of our birth. An anniversary, that of our “adventure of time”. This month of March, we want to celebrate it. Annually, durably, elegantly...

Here is our fourth “Millésime Mars 2023” edition. The AM2 Slim “Millésime Mars 2023” extends the prestigious line of Bronze editions. A brushed khaki green dial highlighted with gold-colored markings, chiselled indexes matching the gold hands, a black perforated wild bison strap. The filiation with its eldest of 39 mm released in 2022 is claimed and assumed. Its compact 36 mm case houses the new Swiss G100 movement, endowed with a fine 68-hour power reserve, which we assemble 100% in France. Like its famous big sister, the bronze case of the AM2 Slim is will skate over time to become totally unique and an intimate witness of your existence.


Franco-Swiss Automatic Movement

The first movement resulting from the partnership between the Swiss manufacture La Joux-Perret and the Bisontine family house Humbert-Droz, the G100 is a new three-hand automatic caliber with date, endowed with a fine 68-hour power reserve and a proven architecture.

This ultra-precise movement equipped with 24 jewels measuring 24.6 mm x 4.45 mm develops a frequency of 4 Hz and 28,800 vibrations.

Equipped with a Stop Second, it is extremely precise varying between - 4 and + 6 seconds per day and offers a power reserve of 68 hours more commonly called "Weekend proof" allowing the watch to operate from Friday evening to Monday morning without it being carried by its happy owner.

March LA.B positions itself as a pioneer of “watchmaking responsibility” with the desire to bring together skills and join forces for a movement 100% machined in Switzerland and 100% assembled in France.


March LA.B's "Green Thread" is an omnipresent green signature through subtle details. The number 3 in green on the personalized date stamp recalling the favorite month of the founders of the brand. The green lining of the bracelets topstitched with a bridle stitch in the emblematic green color. The luminous green “skeleton” background on the automatic versions.
The interior of the emerald green travel case…

This "Green Thread" extends this "design grammar" that we have developed in order to identify our timepieces through precise and redundant aesthetic codes: The crown or winder at 4 o'clock and its guillochage of the intertwined lines of the M of the brand, the seventies typography of the date stamp, the dials without numbers with cut-out indexes, the raised and domed glass, the ubiquitous angles on the cases that are always polished and brushed.

All of these aesthetic and chromatic details to be discovered in intimacy shape the common thread of March LA.B which leads straight to the heart.