JULIEN FAURE x MARCH LA.B
Since 1864, the JULIEN FAURE Manufacture, located in the Saint-Étienne region, has carried on the art of Jacquard weaving. A benchmark in the fine shuttle-weaving tradition, this historic house creates watch straps that are refined, lightweight, ultra-resistant, and remarkably comfortable.
Amphibious by design, these straps are the result of a close, fully French collaboration, crafted to accompany our action-driven timepieces.
FRENCH CRAFTSMANSHIP
Our new textile straps, made 100% in FRANCE in collaboration with the JULIEN FAURE ribbon factory, are designed to let you wear your watch like a true man of action. Comfortable, elegant, and highly resistant to the most extreme conditions, they have been tested and approved by our “Surf Patrol.”
Perfectly suited for board sports, these uniquely designed MARCH LA.B straps, available in 4 colors (Forest Green, Black, Astral Blue, and Khaki Green) are the result of a meticulous weave of nearly 500 threads crossing 50,000 times per centimeter.
No fewer than 20 operations, most of them manual, are required to craft this amphibious strap, built around two “tunnels” in two different widths, specially developed to fit all your timepieces.
Finished with a brushed–polished MARCH LA.B steel buckle, each strap is signed with our unmistakable green stitch—our French signature.
Cocorico…
VISIT OF THE JULIEN FAURE MANUFACTURE
