FRENCH KNOW-HOW
________________________
“The greatness of a profession might be, before everything else, uniting men. Human relations is the only true luxury”
This sentence by St-Exupéry which we placed in our latest catalog perfectly summarizes the story behind our new G100 movement. The story of a human encounter.
TERRE DES HOMMES Antoine de Saint Exupéry
In order to highlight the extreme care invested in our designs, we naturally teamed up with renowned collaborators from the French Jura Arc watch industry whose know-how was recently recognized by UNESCO.
By partnering with prestigious French assemblers and leather goods artisans in the area of Franche-Comté March LA.B has retained its scrupulous adherence to the principles of local watchmaking culture: technical expertise, reliability, and accuracy..
With them, we have built strong partnerships because French people are very talented and always very inspiring people.
Like the Daft Punk, our worldwide famous compatriots who have created a unique, timeless and different sound, we are focusing on our philosophical quest to design the most French possible watches with the aim of stamping a bit of "french touch" in the huge Swiss watchmaking world.
68 HOURS OF POWER RESERVE
The LA JOUX-PERRET Swiss made movement assembled in France by our Watchmakers is the heart of the MARCH LA.B automatic collection.
Thanks to the partnership established with this manufacture in La Chaux-de-Fonds, SWITZERLAND, the G100 movement comes in spare parts in Besançon to be fully assembled, set, and cased on-site by our French watchmakers, thereby becoming the first true 'Franco-Swiss' movement.
True to our attention to details and our uncompromising standards for finishing, we take advantage of the movement assembling stages to perforate our rotors in France with our signature intertwined lines from MARCH LA.B logo.
This 24 jewels perpetual engine, precise and reliable is providing a 68h power reserve.
This 'perpetual' engine, equipped with 24 jewels, is ultra-reliable and highly accurate, providing a power reserve of 68 hours, known as 'weekend proof' (your watch can run perfectly throughout an entire weekend from Friday evening to Monday morning without interruption and being worn ).
To highlight the extreme care taken in our designs, we naturally turned to renowned collaborators from the French watchmaking industry in the Jurassic arc, whose expertise was recently recognized by UNESCO.
By associating ourselves with the most prestigious French watchmakers and leatherworkers in the Franche-Comté region, we have chosen to scrupulously respect the principles of the local historical watchmaking culture: quality, technicality, reliability and precision.
By teaming up with the most prestigious French watchmakers and leatherworkers in the Franche-Comté region, we have chosen to scrupulously respect the principles of the local historic watchmaking culture: quality, technicality, reliability and precision.
We've built long-term partnerships with them, because the French are a highly competent and inspiring people. Like our illustrious compatriots Daft Punk, who have created a unique, timeless and different sound, we are pursuing our philosophical quest to design the most French watches possible, with the ambition of making our mark on the Swiss watchmaking world.
OUR VISION
MARCH LA.B promotes what is essential, offering elegant French watches refined by their simplicity. Iconic watches inspired by the Seventies assembled by master watchmakers in France, who carefully respect French watchmaking culture: Quality, technicality, reliability and precision.
Vintage inspired creations highlighting that Less is More by blending Biarritz historical heritage with Los Angeles modernity. Two cities acting as timekeepers to create a creative time zone.
MARCH : for an iconic month, the number 3.
LA.B: for the acronym of Los Angeles and Biarritz.
More than 10 years since we are born, our original vision is still the same. Our primary aim to design very attractive, elegant and well-built French watches for an affordable price remains the same. We never went away from our first vision. We are honest sticking to our first desire to modestly add a new piece to the great world watchmaking puzzle without copying the well-known century-old houses.
Each part of our watches is specifically designed by us; shaped cases and their guilloché crowns, hands with their fork design, dials with chiseled indexes, date stamps and their outdated typography, bracelets with neat finishes, clasps, travel boxes... None of our watches parts are " borrowed”.
Far from to the trends, we have never escaped from our creative vision to offer only beautiful timepieces independent from the watchmaking tropisms. The number 3 that is close to our hearts is our time adventure foundation that we build with happiness, never forgetting that the end is not only made of money...
Faithful to our aesthetic angle of a watchmaking steeped into the 70s since day one, we keep on digging our horological journey millimeter by millimeter, second by second, with sincerity.We have drawn and kept a straight line, without any turns, following our intimate conviction only, looking at our pencils only.
MONTRES FRANÇAISES
RETOURS ET ÉCHANGES GRATUITS
GARANTIE INTERNATIONALE DE 2 ANS
