LOS ANGELES - BIARRITZ
Since 12 years already March LA.B name has been the combination of the March month with the LA.B acronym, referring to the brand’s two mother cities, Los Angeles and Biarritz. A name made of a time notion connected to a space evocation.
In fact, the introduction of a GMT movement was an obvious choice doubled with an essential need for this very useful complication that world travelers love. In fact, the introduction of a GMT movement was an obvious choice doubled with an essential need for this very useful complication that world travelers love.
NEW TEXTURED DIAL
Its new textured dial features the AM2 family’s signature baton hour markers, encircled by the two different 24-hour time zones. The green perforated GMT hand completes the now classic March LA.B fork hands.
The glass box has been lowered to refine the overall look of the fully poli-brushed timepiece, assembled on a new 3-links bracelet perfectly integrated with the case.
SCREW-DOWN CROWN
The AM2 GMT's release marks the gradual introduction of screw-down crowns into our collection. Combined with our dual-seal system, this additionnal security ensures water resistance in all circumstances.
The AM2’s 36mm case, with a 12.5mm thickness, features a streamlined design. The sides are sharp and angular, and the crown, positioned at 4 o'clock, is integrated into a recess in the case. The March LA.B "M" logo, coated in lacquer, adorns the round crown, which is intricately engraved with March LA.B's interlaced lines.
The AM2 Slim is fitted with an anti-reflective coated sapphire crystal, scratch-proof, and slightly domed for a distinctive 70's vibe.
FRANCO-SWISS MOVEMENT
After having introduced the new G100 movement two years ago in partnership with LA JOUX PERRET manufacture, rather than rushing to another movement manufacturers, we have made the choice to wait for the GMT version of this ultra-precise movement, which has become an industry standard and offers a comfortable 68-hour power reserve.
On the back of the case, the lighter green signature skeleton case back magnifies the G110 beauty, whose oscillating mass has been carefully perforated and brushed by renowned french craftsmen.