LOS ANGELES - BIARRITZ
For 12 years now, the name March LA.B has been a combination of the month of March and the acronym LA.B, identifying the two founding cities of the brand: Los Angeles and Biarritz. A name composed of a notion of time linked to a notion of space.
In fact, the introduction of a GMT movement was an obvious choice coupled with a real need for this very useful complication that world travelers love.
NEW TEXTURED DIAL
Its new textured dial, featuring the signature baton hour markers of the AM2 family, is encircled by the various 24-hour time zones. The green, perforated GMT hand complements the now-classic tuning fork hands identified as March LA.B.
The "glass box" type sapphire crystal has been lowered to refine the overall polished-brushed timepiece, which we have assembled on a new 3-link bracelet perfectly integrated with the case.
SCREWED CROWN
The release of the AM2 GMT marks the gradual introduction of screw-down crowns into our collection. Combined with our double gasket system, this added security ensures water resistance under all circumstances.
The AM2's 12.5 mm thick, 39 mm case is radically streamlined. The sides are sharp and angular, and the crown, positioned at 4 o'clock, is intentionally integrated into a recess in the case. The March LA.B. "M" logo, coated in lacquer, adorns a round crown engraved with the intertwined lines of March LA.B.
The AM2 is equipped with an anti-reflective treated sapphire crystal, virtually scratch-proof, slightly domed for a guaranteed 70's effect.
Franco-Swiss GMT Movement
After introducing the new G100 movement two years ago in partnership with the LA JOUX PERRET manufacture, rather than rushing to other movement manufacturers, we preferred to wait patiently for the GMT version of this ultra-precise movement which has become a sure value with a comfortable 68-hour power reserve.
On the back, the signature lighter green skeleton dial enhances the beauty of the G110, whose oscillating weight has been carefully perforated and brushed by renowned French artisans.
EXCEPTIONAL BRACELETS
Like our watches, our bracelets are designed with the utmost attention to detail, the use of the finest materials and the collaboration of the best craftsmen, to perfectly fit the lugs of our watches.
Very fluid to wear, our 3-link bracelet is equipped with a so-called "jewelry" buckle which makes it thin from beginning to end for optimal comfort and an old-fashioned style.
Our silicone bracelets are designed to accompany you in all circumstances. They feature the elegant lines of our logo along their entire length.
Whether in steel or silicone, all our bracelets are interchangeable without tools, since they are equipped with the presto system.