WATCHES AND WONDERS
WATCHES AND WONDERS GENEVA 2026
From Tuesday, April 14 to Monday, April 20, 2026, MARCH LA.B will be in Geneva for one of the most anticipated events in global watchmaking.
Join us at "La Mezzanine," come discover our new pieces, chat, and share a moment around our passion for time.
19 avril 2026
JOUR 6
Avant-dernier jour. L'équipe est là, fidèle au poste, Pauline, Callum, Jeanne et Alain pour accueillir les derniers visiteurs avec la même attention que le premier matin. Watches & Wonders tire à sa fin, mais chaque rencontre de ces jours laisse une trace.
Jeanne porte son SAUTOIR LADY VOLANTE Malachite.
18 avril 2026
JOUR 5
Le week-end à Watches & Wonders a quelque chose de particulier. Le salon s'anime différemment, les clients prennent le temps, les conversations deviennent plus profondes.
Aujourd'hui, Farid de Friengo nous rend visite, une belle rencontre, entre deux univers qui partagent le goût des belles choses.
April 17, 2026
DAY 4
Day four, and two visits that matter. Le Corner de Sophie and our watchmakers Humbert-Droz come to see us, encounters that remind us how deeply MARCH LA.B is rooted in an ecosystem of enthusiasts, artisans and partners who share the same standards.
April 16, 2026
DAY 3
Day three, and the show takes on a deeper dimension. Alain Marhic shares his thoughts on Watches & Wonders, what this annual gathering means for a house like MARCH LA.B, and the emotions it stirs, a little differently each year.
The day also unfolds around press appointments: rich exchanges with journalists and media shaping the conversation in watchmaking.
April 15, 2026
DAY 2
The second day begins with a special guest: May Berthelot joins us at the salon and shares her thoughts on Watches & Wonders, an external, sincere, and invaluable perspective.
April 14, 2026
DAY 1
There are appointments that matter. WATCHES AND WONDERS is one of them.
Today, MARCH LA.B opens the doors to its world from Geneva: our booth, our team, our watches.
