{"title":"FOR HIM","description":"\u003cp\u003e \u003cspan style=\"font-weight: 400;\"\u003eDelighting men with distinguished action\u003c\/span\u003e \u003cspan style=\"font-weight: 400;\"\u003eis one of\u003c\/span\u003e \u003cspan style=\"font-weight: 400;\"\u003eMarch LA.B\u003c\/span\u003e 's raison d'être.\u003c\/p\u003e\n\n\u003cbr style=\"font-weight: 400;\"\u003e","products":[{"product_id":"montres-am2-electriques-ocean","title":"AM2 ELECTRIC OCEAN Watch ","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp style=\"font-weight: 400;\"\u003e\u003cspan\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eThe March LA.B French men's watch is an elegant 39 mm octagonal electric AM2 with a blue dial. This watch is equipped with the Manufacture La Joux Perret Ultra Precise Swiss Quartz movement assembled in France. Available with the new integrated steel bracelet or with a perforated buffalo or alligator strap made in France. Water-resistant to 10ATM \/ 100M and mineral crystal.\u003c\/span\u003e\u003c\/span\u003e\u0026nbsp;\u003c\/p\u003e","brand":"MARCH LA.B","offers":[{"title":"Steel","offer_id":48426618061124,"sku":"AM2EOCS310","price":945.0,"currency_code":"EUR","in_stock":true},{"title":"Black Alligator","offer_id":42946032763031,"sku":"AM2EOCAL01","price":945.0,"currency_code":"EUR","in_stock":true},{"title":"Brown Perforated Buffalo","offer_id":42946032730263,"sku":"AM2EOCBP04","price":695.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/9874\/5239\/files\/montres-march-lab-AM2-electrique-ocean-new-acier.jpg?v=1781009544"},{"product_id":"montres-am69-electriques-forest","title":"AM69 ELECTRIC FOREST Watch ","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eThe classic round March LA.B French watch for men and women is an elegant 36 mm AM69 with a green dial. This watch is equipped with the Manufacture La Joux Perret Ultra Precise Swiss Quartz movement assembled in France. Available with the new integrated stainless steel bracelet, or with a perforated alligator or bison strap made in France. Water-resistant to 10ATM \/ 100M and mineral crystal.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u0026nbsp;\u003c\/p\u003e","brand":"MARCH LA.B","offers":[{"title":"Black Perforated Bison","offer_id":42961694294167,"sku":"AM69EFTBP01","price":645.0,"currency_code":"EUR","in_stock":true},{"title":"Steel Bracelet","offer_id":42886788186263,"sku":"AM69EFTS310","price":895.0,"currency_code":"EUR","in_stock":true},{"title":"Black Lizard","offer_id":42961694326935,"sku":"AM69EFTLE01","price":645.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/9874\/5239\/products\/AM69EFTBP01_CUIRVERT_WEB.jpg?v=1681909492"},{"product_id":"montres-bonzer-automatiques-double-green","title":"BONZER AUTOMATIC DOUBLE GREEN Watch","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe French March LA.B round surf watch for men is an elegant 41 mm automatic BONZER with a green\u0026nbsp;dial. This watch is equipped with the G100 Swiss Manufacture La Joux Perret movement assembled in France, with a 68-hour power reserve. Available with the new integrated steel bracelet or with a silicone strap made in France. Water-resistant to 20ATM\/200M. Our diver's watch is equipped with a sapphire crystal and ceramic bezel.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u0026nbsp;\u003c\/p\u003e","brand":"MARCH LA.B","offers":[{"title":"Steel Bracelet","offer_id":42901830926487,"sku":"BONZERADGS310","price":1895.0,"currency_code":"EUR","in_stock":true},{"title":"Black Silicone","offer_id":42901830893719,"sku":"BONZERADGSI01","price":1645.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/9874\/5239\/files\/montres-march-lab-bonzer-double-green-acier.jpg?v=1699967833"},{"product_id":"montres-am2-calendar-automatiques-grall","title":"AM2 CALENDAR AUTOMATIC GRALL Watch ","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe French March LA.B men's watch is an elegant 41 mm octagonal automatic AM2 CALENDAR with a green\u0026nbsp;dial. This watch is equipped with the Japanese MIYOTA movement with a 42-hour power reserve, assembled in France. Available with the new integrated steel bracelet or with a perforated buffalo or alligator strap made in France. Water-resistant to 10ATM \/ 100M and domed sapphire crystal.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\n\u003cp style=\"font-weight: 400;\"\u003e\u0026nbsp;\u003c\/p\u003e","brand":"MARCH LA.B","offers":[{"title":"Steel","offer_id":48426356375876,"sku":"AM2CAGLS310","price":1695.0,"currency_code":"EUR","in_stock":true},{"title":"Black Alligator","offer_id":46435089908036,"sku":"AM2CAGLAL01","price":1695.0,"currency_code":"EUR","in_stock":true},{"title":"Black Perfored Buffalo","offer_id":47955936739652,"sku":"AM2CAGLBP01","price":1445.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/9874\/5239\/files\/montres-marchlab-AM2-calendar-automatique-grall-new-acier_97e31308-4796-46a6-a86d-dc2f00aae159.jpg?v=1781079300"},{"product_id":"montres-bonzer-electriques-ocean","title":"BONZER ELECTRIC OCEAN Watch","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eThe French March LA.B round surf watch for men is an elegant 41 mm BONZER with a blue dial. This watch is equipped with the Manufacture La Joux Perret Ultra Précis Swiss Quartz movement assembled in France. Available with the new integrated steel bracelet or with a silicone strap made in France. Water-resistant to 20ATM\/200M. Our diver's watch is equipped with a mineral glass and aluminum bezel.\u003c\/span\u003e\u003c\/p\u003e\n\u003cbr data-mce-fragment=\"1\"\u003e\n\u003cp style=\"font-weight: 400;\"\u003e\u0026nbsp;\u003c\/p\u003e","brand":"MARCH LA.B","offers":[{"title":"Black Silicone","offer_id":42901835120791,"sku":"BONZEREOCSI01","price":695.0,"currency_code":"EUR","in_stock":true},{"title":"Steel Bracelet","offer_id":42901835088023,"sku":"BONZEREOCS310","price":945.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/9874\/5239\/files\/montres-march-lab-bonzer-electrique-ocean-silicone.jpg?v=1699969131"},{"product_id":"montre-am2-slim-automatique-grall","title":"AM2 SLIM AUTOMATIC GRALL Watch ","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe French March LA.B men's watch is an elegant 36mm octagonal automatic AM2 SLIM with a green\u0026nbsp;dial. This watch is equipped with the G100 Swiss Manufacture La Joux Perret movement assembled in France, with a 68-hour power reserve. Available with the new integrated steel bracelet or with a perforated buffalo or alligator strap made in France. Water-resistant to 10ATM \/ 100M and domed sapphire crystal.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e","brand":"march-la.b","offers":[{"title":"Signature Steel","offer_id":42943442682007,"sku":"AM2SAGLS310","price":1995.0,"currency_code":"EUR","in_stock":true},{"title":"Black Alligator","offer_id":42943442518167,"sku":"AM2SAGLAL01","price":1995.0,"currency_code":"EUR","in_stock":true},{"title":"Steel 7 Links Flat","offer_id":54802985681220,"sku":"AM2SAGLS710","price":1995.0,"currency_code":"EUR","in_stock":true},{"title":"Brown Perforated Buffalo","offer_id":55834091454788,"sku":"AM2SAGLBP04","price":1745.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/9874\/5239\/files\/montre-march-lab-am2-slim-automatique-grall-acier-signature.jpg?v=1792000994"},{"product_id":"montre-am2-automatique-grall","title":"AM2 AUTOMATIC GRALL Watch ","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe French March LA.B men's watch is an elegant 39mm octagonal automatic AM2 with a green\u0026nbsp;dial. This watch is equipped with the G100 Swiss Manufacture La Joux Perret movement assembled in France, with a 68-hour power reserve. Available with the new integrated steel bracelet or with a perforated buffalo or alligator strap made in France. Water-resistant to 10ATM \/ 100M and domed sapphire crystal.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e","brand":"march-la.b","offers":[{"title":"Stainless steel","offer_id":48425854140740,"sku":"AM2AGLGS310","price":1995.0,"currency_code":"EUR","in_stock":true},{"title":"Jacquard-Woven Julien Faure Strap - Forest Green","offer_id":56098458042692,"sku":"AM2AGLGJF03","price":1745.0,"currency_code":"EUR","in_stock":true},{"title":"Black Alligator","offer_id":42945979908247,"sku":"AM2AGLGAL01","price":1995.0,"currency_code":"EUR","in_stock":true},{"title":"Buffle Perforé Noir","offer_id":56927386894660,"sku":"AM2AGLGBP01","price":1745.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/9874\/5239\/files\/march-lab-montre-am2-automatique-grall-acier.jpg?v=1783020374"},{"product_id":"montre-am89-automatique-grall","title":"AM89 AUTOMATIC GRALL Watch ","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eThe French March LA.B men's classic round watch is an elegant 38 mm AM89 automatic with a green\u0026nbsp;dial. This watch is equipped with the G100 Swiss Manufacture La Joux Perret movement assembled in France, with a 68-hour power reserve. Available with the new integrated steel bracelet, or with an alligator or bison strap made in France. Water-resistant to 10ATM \/ 100M and beveled sapphire crystal.\u0026nbsp;\u003c\/span\u003e\u003c\/p\u003e\n\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e","brand":"march-la.b","offers":[{"title":"Steel Bracelet","offer_id":46369868546372,"sku":"AM89AGLS310","price":1745.0,"currency_code":"EUR","in_stock":true},{"title":"Black Alligator","offer_id":46369868579140,"sku":"AM89AGLAL01","price":1745.0,"currency_code":"EUR","in_stock":true},{"title":"Black Perforated Bison","offer_id":46369868972356,"sku":"AM89AGLOP01","price":1495.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/9874\/5239\/files\/montres-march-lab-AM89-automatique-grall-acier.jpg?v=1698934210"},{"product_id":"montre-belza-automatique-forest","title":"BELZA AUTOMATIC FOREST Watch","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eThe French March LA.B round surf watch for men is an elegant 40 mm automatic BELZA with a green\u0026nbsp;sandblasted dial. This watch is equipped with the G100 Swiss Manufacture La Joux Perret movement assembled in France, with a 68-hour power reserve. Available with the new integrated steel bracelet or with a silicone strap made in France. Water-resistant to 20ATM\/200M. Our diver's watch is equipped with a sapphire crystal and ceramic bezel.\u003c\/span\u003e\u003c\/p\u003e\n\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003cp style=\"font-weight: 400;\"\u003e\u0026nbsp;\u003c\/p\u003e","brand":"march-la.b","offers":[{"title":"Steel Bracelet","offer_id":46374520029508,"sku":"BELZAAFTS310","price":2045.0,"currency_code":"EUR","in_stock":true},{"title":"Black Silicone","offer_id":46374520062276,"sku":"BELZAAFTSI01","price":1795.0,"currency_code":"EUR","in_stock":true},{"title":"Black Nato","offer_id":46374520095044,"sku":"BELZAAFTN101","price":1795.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/9874\/5239\/files\/montres-march-lab-belza-automatique-forest-acier.jpg?v=1699966208"},{"product_id":"montre-am2-automatique-shelter","title":"AM2 SLIM AUTOMATIC SHELTER Watch","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eThe French March LA.B men's watch is an elegant 36mm octagonal automatic AM2 SLIM with a bicolor\u0026nbsp;dial. This watch is equipped with the G100 Swiss Manufacture La Joux Perret movement assembled in France, with a 68-hour power reserve. Available with the new integrated steel bracelet or with a perforated buffalo or alligator strap made in France. Water-resistant to 10ATM \/ 100M and domed sapphire crystal.\u003c\/span\u003e\u003c\/p\u003e\n\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003cp style=\"font-weight: 400;\"\u003e\u0026nbsp;\u003c\/p\u003e","brand":"march-la.b","offers":[{"title":"Signature Steel","offer_id":46516614594884,"sku":"AM2SASRS310","price":1995.0,"currency_code":"EUR","in_stock":true},{"title":"Black Alligator","offer_id":46524526330180,"sku":"AM2SASRAL01","price":1995.0,"currency_code":"EUR","in_stock":true},{"title":"Brown Perfored Bison","offer_id":46978915762500,"sku":"AM2SASRBP04","price":1745.0,"currency_code":"EUR","in_stock":true},{"title":"Steel 7 Links Flat","offer_id":54802523619652,"sku":"AM2SASRS710","price":1995.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/9874\/5239\/files\/montre-march-lab-am2-slim-automatique-shelter-bracelet-acier-3-maillons.jpg?v=1781080664"},{"product_id":"miramar","title":"MIRAMAR Glasses","description":"\u003cp style=\"font-weight: 400;\"\u003e The MIRAMAR, a more rectangular and furiously retro frame in size 57.\u003c\/p\u003e\n\n\u003cp style=\"font-weight: 400;\"\u003eA thin two-tone branch with integrated flex equipped with green sleeves, a double bridge, chiseled nose pads, the omnipresence of intertwined lines.\u003c\/p\u003e\n\n\u003cp style=\"font-weight: 400;\"\u003eThe March LA.B signature is respected. Simple, elegant, old-fashioned and easy to wear glasses.\u003c\/p\u003e","brand":"MARCH LA.B","offers":[{"title":"MIRAMAR 01","offer_id":46538982064452,"sku":"MIRAM0122","price":395.0,"currency_code":"EUR","in_stock":false},{"title":"MIRAMAR 02","offer_id":46538982097220,"sku":"MIRAM0222","price":395.0,"currency_code":"EUR","in_stock":true},{"title":"MIRAMAR 03","offer_id":46538982129988,"sku":"MIRAM0322","price":395.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/9874\/5239\/products\/miramar-1_1c09724f-f42d-48e3-942c-4bf2b9ad32a8.jpg?v=1681994322"},{"product_id":"montre-am2-calendar-automatique-phantom","title":"AM2 CALENDAR AUTOMATIC PHANTOM Watch","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe French March LA.B men's watch is an elegant 41 mm octagonal automatic AM2 CALENDAR with a black and green\u0026nbsp;dial. This watch is equipped with the Japanese MIYOTA movement with a 42-hour power reserve, assembled in France. Available with the new integrated steel bracelet or with a perforated buffalo or alligator strap made in France. Water-resistant to 10ATM \/ 100M and domed sapphire crystal.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e","brand":"MARCH LA.B","offers":[{"title":"Jacquard-Woven Julien Faure Strap - Black","offer_id":56098449424708,"sku":"AM2CAPMJF01","price":1495.0,"currency_code":"EUR","in_stock":true},{"title":"Black Canage Buffalo","offer_id":46587948630340,"sku":"AM2CAPMBC01","price":1495.0,"currency_code":"EUR","in_stock":true},{"title":"Black DLC Bracelet","offer_id":53823253086532,"sku":"AM2CAPMS313","price":1745.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/9874\/5239\/files\/montre-march-lab-am2-calendar-automatique-phantom-bracelet-julien-faure-noir.png?v=1781079338"},{"product_id":"montre-am69-automatique-white","title":"AM69 AUTOMATIC WHITE Watch","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eThe French March LA.B round classic watch for men and women is an elegant 36 mm automatic AM69 with a white\u0026nbsp;dial. This watch is equipped with the G100 Swiss Manufacture La Joux Perret movement assembled in France, with a 68-hour power reserve. Available with the new integrated stainless steel bracelet or with an alligator or lizard strap made in France. Water-resistant to 10ATM \/ 100M and beveled sapphire crystal.\u003c\/span\u003e\u003c\/p\u003e","brand":"MARCH LA.B","offers":[{"title":"Black Alligator","offer_id":47032784585028,"sku":"AM69AWTAL01","price":1745.0,"currency_code":"EUR","in_stock":true},{"title":"Steel Bracelet","offer_id":47032784617796,"sku":"AM69AWTS310","price":1745.0,"currency_code":"EUR","in_stock":true},{"title":"Black Lizard","offer_id":47032784650564,"sku":"AM69AWTLE01","price":1495.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/9874\/5239\/files\/montres-march-lab-AM69-automatique-white-alligator-noir.jpg?v=1699962489"},{"product_id":"montre-am69-automatique-navy","title":"AM69 AUTOMATIC NAVY Watch","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eThe French March LA.B round classic watch for men and women is an elegant 36 mm automatic AM69 with a blue dial. This watch is equipped with the G100 Swiss Manufacture La Joux Perret movement assembled in France, with a 68-hour power reserve. Available with the new integrated stainless steel bracelet or with an alligator or lizard strap made in France. Water-resistant to 10ATM \/ 100M and beveled sapphire crystal.\u003c\/span\u003e\u003c\/p\u003e","brand":"MARCH LA.B","offers":[{"title":"Black Alligator","offer_id":47032774590788,"sku":"AM69ANYAL01","price":1745.0,"currency_code":"EUR","in_stock":true},{"title":"Steel Bracelet","offer_id":47032774623556,"sku":"AM69ANYS310","price":1745.0,"currency_code":"EUR","in_stock":true},{"title":"Black Lizard","offer_id":47032774656324,"sku":"AM69ANYLE01","price":1495.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/9874\/5239\/files\/montres-march-lab-AM69-automatique-navy-alligator-noir.jpg?v=1699962368"},{"product_id":"montre-am69-automatique-grall","title":"AM69 AUTOMATIC GRALL Watch ","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eThe French March LA.B round classic watch for men and women is an elegant 36 mm automatic AM69 with a green\u0026nbsp;dial. This watch is equipped with the G100 Swiss Manufacture La Joux Perret movement assembled in France, with a 68-hour power reserve. Available with the new integrated stainless steel bracelet or with an alligator or lizard strap made in France. Water-resistant to 10ATM \/ 100M and beveled sapphire crystal.\u003c\/span\u003e\u003c\/p\u003e\n\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e","brand":"MARCH LA.B","offers":[{"title":"Black Alligator","offer_id":47032781308228,"sku":"AM69AGLAL04","price":1745.0,"currency_code":"EUR","in_stock":true},{"title":"Steel Bracelet","offer_id":47032781340996,"sku":"AM69AGLS310","price":1745.0,"currency_code":"EUR","in_stock":true},{"title":"Black Lizard","offer_id":47032781373764,"sku":"AM69AGLLE01","price":1495.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/9874\/5239\/files\/montres-march-lab-AM69-automatique-grall-alligator-marron.jpg?v=1699962282"},{"product_id":"montre-belza-edition-bronze","title":"BELZA Bronze Edition Watch ","description":"\u003cp\u003eMarch LA.B designs and assembles its watches in France. The Swiss automatic movements we fit into our timepieces are assembled from A to Z in France. In this transparent way, we continue our quest to design watches that are \"as French as possible\".\u003c\/p\u003e\n\u003cp\u003e\u003cbr data-mce-fragment=\"1\"\u003eHand-crafted bracelets using techniques and know-how acclaimed by the world's leading luxury brands.\u003c\/p\u003e\n\u003cp\u003e\u003cbr data-mce-fragment=\"1\"\u003eCombining tradition and new technologies, our leather craftsmen have been designing and manufacturing bracelets using traditional methods for over 30 years. March LA.B watch straps pass through these expert hands to achieve the highest level of quality.\u003c\/p\u003e","brand":"MARCH LA.B","offers":[{"title":"Silicon \u0026 Black Bison","offer_id":47907896033604,"sku":"BELZAABRSI01OP01","price":2195.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/9874\/5239\/files\/montre-march-lab-belza-bronze-new-silicone-noir.jpg?v=1713451628"},{"product_id":"montre-bonzer-automatique-mars","title":"BONZER Automatic Watch Mars","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe French March LA.B round surf watch for men is an elegant 41 mm automatic BONZER with a green\u0026nbsp;dial. This watch is equipped with the G100 Swiss Manufacture La Joux Perret movement assembled in France, with a 68-hour power reserve. Available with the new integrated steel bracelet or with a silicone strap made in France. Water-resistant to 20ATM\/200M. Our diver's watch is equipped with a sapphire crystal and ceramic bezel.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u0026nbsp;\u003c\/p\u003e","brand":"MARCH LA.B","offers":[{"title":"Black Silicone","offer_id":48588478611780,"sku":"BONZERAMRSI01","price":1645.0,"currency_code":"EUR","in_stock":true},{"title":"Steel Bracelet ","offer_id":48588478644548,"sku":"BONZERAMRS310","price":1895.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/9874\/5239\/files\/montre-march-lab-surf-bonzer-automatique-mars-silicone-noir.jpg?v=1730912226"},{"product_id":"am2-gmt-automatique-grall","title":"Watch AM2 GMT AUTOMATIC Grall","description":"The new French March LA.B men's watch is an elegant 39mm AM2 GMT octagonal automatic with a green dial. \u003cbr data-mce-fragment=\"1\"\u003eThis watch is equipped with the G110 Swiss Manufacture La Joux Perret movement assembled in France, with a 68-hour power reserve. \u003cbr data-mce-fragment=\"1\"\u003eAvailable with the new integrated steel bracelet or in black silicone. Water-resistant to 10ATM \/ 100M thanks to its screw-down crown and domed sapphire crystal.","brand":"MARCH LA.B","offers":[{"title":"Stainless Steel","offer_id":49321113059652,"sku":"AM2GMTAGLS310","price":2295.0,"currency_code":"EUR","in_stock":true},{"title":"Black Silicone","offer_id":49321113092420,"sku":"AM2GMTAGLSI01","price":2045.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/9874\/5239\/files\/montre-march-lab-am2-gmt-automatique-grall-face.jpg?v=1781009824"},{"product_id":"montre-am2-gmt-automatique-black","title":"Watch AM2 GMT AUTOMATIC Black","description":"The new French March LA.B men's watch is an elegant 39mm AM2 GMT octagonal automatic with a black dial. \u003cbr data-mce-fragment=\"1\"\u003eThis watch is equipped with the G110 Swiss Manufacture La Joux Perret movement assembled in France, with a 68-hour power reserve. \u003cbr data-mce-fragment=\"1\"\u003eAvailable with the new integrated steel bracelet or in black silicone. 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Available with the new integrated steel bracelet or with a perforated buffalo or alligator strap made in France. Water-resistant to 10ATM \/ 100M and domed sapphire crystal.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e","brand":"march-la.b","offers":[{"title":"Signature Steel","offer_id":49599537447236,"sku":"AM2SABKS310","price":1995.0,"currency_code":"EUR","in_stock":true},{"title":"Black Alligator","offer_id":49599537480004,"sku":"AM2SABKAL01","price":1995.0,"currency_code":"EUR","in_stock":true},{"title":"Brown Perforated Bison","offer_id":49599537512772,"sku":"AM2SABKOP01","price":1745.0,"currency_code":"EUR","in_stock":true},{"title":"Steel 7 Links Flat","offer_id":54802393956676,"sku":"AM2SABKS710","price":1995.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/9874\/5239\/files\/am2-slim-automatique-black-acier-2-maillons.jpg?v=1781080608"},{"product_id":"montre-am2-automatique-black","title":"AM2 AUTOMATIC BLACK Watch ","description":"The new French March LA.B men's watch is an elegant 39mm octagonal AM2 automatic with a black dial. \u003cbr data-mce-fragment=\"1\"\u003eThis watch is equipped with the G100 Swiss Manufacture La Joux Perret movement assembled in France, with a 68-hour power reserve.\u003cbr data-mce-fragment=\"1\"\u003eAvailable with the new integrated steel bracelet or with a perforated buffalo or alligator strap made in France. Water-resistant to 10ATM \/ 100M and domed sapphire crystal.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eTranslated with DeepL.com (free version)","brand":"march-la.b","offers":[{"title":"Stainless Steel Bracelet","offer_id":49605882511684,"sku":"AM2ABKS310","price":1995.0,"currency_code":"EUR","in_stock":true},{"title":"Black Alligator","offer_id":49605882544452,"sku":"AM2ABKAL01","price":1995.0,"currency_code":"EUR","in_stock":true},{"title":"Bison Perforated Black","offer_id":49605882577220,"sku":"AM2ABKOP01","price":1745.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/9874\/5239\/files\/am2-automatique-black-acier-2-maillons.jpg?v=1773933511"},{"product_id":"montre-am2-slim-automatique-ultimate","title":"AM2 SLIM AUTOMATIC Ultimate Watch ","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe French March LA.B men's watch is an elegant 36mm octagonal automatic AM2 SLIM with a green\u0026nbsp;dial. 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Water-resistant to 10ATM \/ 100M and domed sapphire crystal.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e","brand":"march-la.b","offers":[{"title":"Default Title","offer_id":53725548413252,"sku":"AM2SAUMS313","price":2145.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/9874\/5239\/files\/montre-march-lab-am2-slim-automatique-ultimate-bracelet-dlc-noir.jpg?v=1781080422"},{"product_id":"montre-am2-slim-automatique-corporate","title":"AM2 SLIM AUTOMATIC Corporate Watch ","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe French March LA.B men's watch is an elegant 36mm octagonal automatic AM2 SLIM with a green\u0026nbsp;dial. This watch is equipped with the G100 Swiss Manufacture La Joux Perret movement assembled in France, with a 68-hour power reserve. Available with the new integrated steel bracelet or with a perforated buffalo or alligator strap made in France. Water-resistant to 10ATM \/ 100M and domed sapphire crystal.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e","brand":"march-la.b","offers":[{"title":"Default Title","offer_id":53732687151428,"sku":"AM2SACPS316","price":2145.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/9874\/5239\/files\/am2-slim-automatique-corporate.png?v=1781080072"},{"product_id":"montre-am2-automatique-ultimate","title":"AM2 AUTOMATIC Ultimate Watch ","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe French March LA.B men's watch is an elegant 39mm octagonal automatic AM2 with a green\u0026nbsp;dial. This watch is equipped with the G100 Swiss Manufacture La Joux Perret movement assembled in France, with a 68-hour power reserve. Available with the new integrated steel bracelet or with a perforated buffalo or alligator strap made in France. Water-resistant to 10ATM \/ 100M and domed sapphire crystal.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e","brand":"march-la.b","offers":[{"title":"Default Title","offer_id":53735928365380,"sku":"AM2AUMS313","price":2145.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/9874\/5239\/files\/montre-march-lab-am2-ultimate.jpg?v=1776861712"},{"product_id":"montre-am2-electrique-euskal","title":"Euskal AM2 ELECTRIC Watch ","description":"\u003cmeta charset=\"UTF-8\"\u003eDiscover the world's first Basque watch. This AM2 with Swiss Quartz movement and red dial, features the date in French and Basque.\u0026nbsp;\u003cbr\u003e\n\u003cp style=\"font-weight: 400;\"\u003e\u0026nbsp;\u003c\/p\u003e","brand":"MARCH LA.B","offers":[{"title":"Default Title","offer_id":54149578981700,"sku":"AM2EEKTC04","price":795.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/9874\/5239\/files\/am2-euskal-herria.jpg?v=1747141660"},{"product_id":"am2-slim-gmt-automatique-empire","title":"Watch AM2 SLIM AUTOMATIC Empire","description":"\u003cmeta charset=\"utf-8\"\u003eThe new French March LA.B men's watch is an elegant 36mm AM2 GMT octagonal automatic with a black dial. \u003cbr data-mce-fragment=\"1\"\u003eThis watch is equipped with the G110 Swiss Manufacture La Joux Perret movement assembled in France, with a 68-hour power reserve. \u003cbr data-mce-fragment=\"1\"\u003eAvailable with the new integrated steel bracelet or in black leather. Water-resistant to 10ATM \/ 100M thanks to its screw-down crown and domed sapphire crystal.","brand":"MARCH LA.B","offers":[{"title":"Signature Steel","offer_id":54615439376708,"sku":"AM2SGMTAEPS310","price":2295.0,"currency_code":"EUR","in_stock":true},{"title":"Bison Perforated Black","offer_id":54615439409476,"sku":"AM2SGMTAEPOP01","price":2045.0,"currency_code":"EUR","in_stock":true},{"title":"Black Alligator","offer_id":54615439442244,"sku":"AM2SGMTAEPAL01","price":2295.0,"currency_code":"EUR","in_stock":true},{"title":"Steel 7 Links Flat","offer_id":54814683857220,"sku":"AM2SGMTAEPS710","price":2295.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/9874\/5239\/files\/montre-march-la.b-am2-slim-gmt-empire-acier-3-maillons.jpg?v=1769859546"},{"product_id":"am2-slim-gmt-automatique-shelter","title":"Watch AM2 SLIM GMT AUTOMATIC Shelter","description":"\u003cmeta charset=\"utf-8\"\u003eThe new French March LA.B men's watch is an elegant 36mm AM2 GMT octagonal automatic with a black dial. \u003cbr data-mce-fragment=\"1\"\u003eThis watch is equipped with the G110 Swiss Manufacture La Joux Perret movement assembled in France, with a 68-hour power reserve. \u003cbr data-mce-fragment=\"1\"\u003eAvailable with the new integrated steel bracelet or in black leather. 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The new MANSART is now equipped with the Swiss G121 automatic small seconds movement. Its horizontal striped dial houses an octagonal subdial located at 7H for an ultra-consistent and elegant timepiece.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e","brand":"MARCH LA.B","offers":[{"title":"Steel Bracelet","offer_id":55677163274564,"sku":"MANSARTAGLSS710","price":2095.0,"currency_code":"EUR","in_stock":true},{"title":"Black Alligator","offer_id":55677163307332,"sku":"MANSARTAGLSAL01","price":2095.0,"currency_code":"EUR","in_stock":true},{"title":"Black Lizard","offer_id":55677163340100,"sku":"MANSARTAGLSLE01","price":1845.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/9874\/5239\/files\/montre-march-lab-mansart-automatique-petite-seconde-grall-acier.jpg?v=1758621456"},{"product_id":"montre-mansart-petite-seconde-shelter","title":"MANSART Small Second Shelter Watch","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eSubtle angular poli-brushed layers addition, the MANSART is a contemporary watch that catches all the expert eyes.\u0026nbsp;The MANSART engraved with the signatures March LA.B M lines crown is octagonal as the case and inserted on the 4 o'clock case corner. The new MANSART is now equipped with the Swiss G121 automatic small seconds movement. Its horizontal striped dial houses an octagonal subdial located at 7H for an ultra-consistent and elegant timepiece.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e","brand":"MARCH LA.B","offers":[{"title":"Black Alligator","offer_id":55677397139780,"sku":"MANSARTASRAL01","price":2095.0,"currency_code":"EUR","in_stock":true},{"title":"Steel Bracelet","offer_id":55677397107012,"sku":"MANSARTASRS710","price":2095.0,"currency_code":"EUR","in_stock":true},{"title":"Black Lizard","offer_id":55677397172548,"sku":"MANSARTASRLE01","price":1845.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/9874\/5239\/files\/montre-march-lab-mansart-automatique-petite-seconde-shelter-alligator-noir.jpg?v=1758625813"},{"product_id":"le-porte-carte-en-cuirmarch-la-b","title":"March LA.B Leather Card Holder","description":"\u003cp\u003eElegant and refined, the March LA.B leather card holder embodies understated sophistication. Designed to combine style and functionality, this card holder allows you to carry your essential cards easily. 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