{"title":"LIMITED EDITIONS","description":"\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eThe heart of our watches swings between Los Angeles and Biarritz.\u003c\/span\u003e \u003cspan style=\"vertical-align: inherit;\"\u003eTheir style between the castles of Mansart and the castle Marmont, between classicism and modernity.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e \u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eDiscover our most iconic watches in exclusive versions.\u003c\/span\u003e\u003c\/span\u003e ","products":[{"product_id":"montre-belza-gitana-acier","title":"BELZA GITANA Steel Watch","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eThe French March LA.B round surf watch for men is an elegant 40 mm automatic BELZA GITANA with a blue brushed dial. This watch is equipped with the G100 Swiss Manufacture La Joux Perret movement assembled in France, with a 68-hour power reserve. Available with the new integrated steel bracelet and a silicone strap made in France. Water-resistant to 20ATM\/200M. Our diver's watch is equipped with a sapphire crystal and a blue ceramic bezel.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"font-weight: 400;\"\u003e\u0026nbsp;\u003c\/p\u003e","brand":"march-la.b","offers":[{"title":"Steel Bracelet \u0026 Black Silicone","offer_id":46468449534276,"sku":"BELZAAGTS310SI01","price":2295.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/9874\/5239\/files\/Belza-Gitana-Acier.jpg?v=1684147303"},{"product_id":"montre-belza-gitana-bronze","title":"BELZA GITANA Bronze Watch","description":"\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eThe French March LA.B round surf watch for men is an elegant 40 mm automatic BELZA GITANA BRONZE with a blue brushed dial. This watch is equipped with the G100 Swiss Manufacture La Joux Perret movement assembled in France, with a 68-hour power reserve. Available with the new integrated steel bracelet and a silicone strap made in France. Water-resistant to 20ATM\/200M. Our diver's watch features a sapphire crystal and a black ceramic bezel.\u003c\/span\u003e\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp style=\"font-weight: 400;\"\u003e\u0026nbsp;\u003c\/p\u003e","brand":"march-la.b","offers":[{"title":"Black Perforated Buffalo \u0026 Black Silicone","offer_id":46468450582852,"sku":"BELZAAGTBBP01SI01","price":2495.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/9874\/5239\/files\/Belza-Gitana-Bronze.jpg?v=1684150955"},{"product_id":"montre-am2-slim-millesime-mars-2023","title":"AM2 SLIM Millésime March 2023 Watch","description":"\u003cp\u003eThe French March LA.B men's watch is an elegant 36 mm octagonal automatic AM2 SLIM with a dark green brushed dial and a bronze case.\u003cbr\u003eThis watch is powered by the Swiss G100 movement from the La Joux-Perret manufacture, assembled in France, with a 68-hour power reserve.\u003cbr\u003eAvailable with the new integrated perforated bison strap made in France. Water-resistant to 10 ATM \/ 100 m, domed sapphire crystal.\u003c\/p\u003e","brand":"MARCH LA.B","offers":[{"title":"Black Perforated Bison","offer_id":46535908426052,"sku":"AM2SAMROP01","price":1995.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/9874\/5239\/files\/AM2-Slim-Millesime-Mars-2023.jpg?v=1684148419"},{"product_id":"montre-am2-millesime-mars-2022-edition-bronze","title":"AM2 SLIM MILLESIME MARCH 2022 Watch ","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eMarch LA.B designs and assembles its watches in France. The Swiss automatic movements that we fit into our timepieces are assembled from A to Z in France. In complete transparency, we are thus pursuing our watchmaking quest to design watches that are “as French as possible”.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eHandmade bracelets using techniques and know-how acclaimed by the biggest luxury brands.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eCombining tradition and new technologies, leather craftsmen have been designing and manufacturing bracelets using traditional methods for more than 30 years. March LA.B watch straps pass through these expert hands to achieve an optimal level of quality.\u003c\/p\u003e","brand":"MARCH LA.B","offers":[{"title":"Black Wild Buffalo","offer_id":47938297168196,"sku":"","price":1995.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/9874\/5239\/files\/montre-march-lab-millesime-mars-2022.jpg?v=1707821390"},{"product_id":"montre-am2-millesime-mars-2024","title":"AM2 MILLESIME MARCH 2024 Watch","description":"\u003cp\u003eNEW! The new French March LA.B men's watch is an elegant 39 mm octagonal AM2 Millésime March 2024 with a guilloché and sandblasted titanium-grey dial.\u003c\/p\u003e\n\u003cp\u003eWith its grade 5 titanium case, this watch is powered by the Swiss G100 movement from the La Joux-Perret manufacture, assembled in France, with a 68-hour power reserve. Available with the new integrated grade 5 titanium bracelet.\u003cbr\u003eWater-resistant to 10 ATM \/ 100 m, domed sapphire crystal.\u003c\/p\u003e","brand":"MARCH LA.B","offers":[{"title":"Grade 5 Titanium","offer_id":47938301985092,"sku":"","price":2295.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/9874\/5239\/files\/montres-march-lab-AM2-millesime-mars-2024-2.jpg?v=1712294959"},{"product_id":"montre-am2-gmt-automatique-shades","title":"Watch AM2 GMT AUTOMATIC Shades","description":"The limited edition\u0026nbsp;French March LA.B men's watch is an elegant 39mm AM2 GMT octagonal automatic with a black dial and black DLC case. \u003cbr data-mce-fragment=\"1\"\u003eThis watch is equipped with the G110 Swiss Manufacture La Joux Perret movement assembled in France, with a 68-hour power reserve. \u003cbr data-mce-fragment=\"1\"\u003eAvailable with the new integrated steel bracelet or in black silicone. Water-resistant to 10ATM \/ 100M thanks to its screw-down crown and domed sapphire crystal.","brand":"MARCH LA.B","offers":[{"title":"Black DLC Bracelet","offer_id":49321178726724,"sku":"AM2GMTASHS313","price":2395.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/9874\/5239\/files\/am2-gmt-shades.jpg?v=1747141716"},{"product_id":"am2-slim-gmt-titane-millesime-mars-2025","title":"AM2 SLIM GMT AUTOMATIC Millesime March 2025","description":"\u003cp\u003eNEW! The new French March LA.B men's watch is an elegant AM2 SLIM Millésime Mars 2025 octagonal 36mm with a guilloché and sandblasted titanium grey dial.\u003c\/p\u003e\n\u003cp\u003e This watch, with its grade 5 titanium case, is equipped with the Swiss-made G110 movement manufactured by La Joux Perret and assembled in France, offering a 68-hour power reserve. It is available with the new integrated grade 5 titanium bracelet.\u003cbr\u003e Water resistant to 10ATM \/ 100M and domed sapphire crystal.\u003c\/p\u003e","brand":"MARCH LA.B","offers":[{"title":"Default Title","offer_id":54246791020868,"sku":"AM2SGMTAMRS3TP","price":2595.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/9874\/5239\/files\/am2-slim-gmt-titane.jpg?v=1747141692"},{"product_id":"montre-belza-titane","title":"BELZA Titanium Watch, 99 pieces – Julien Faure Woven Jacquard Strap","description":"\u003cp\u003eNEW! Our surf watches are designed by and for surfers in “performer” mode. They have to be tough, water-resistant, reliable and loyal. This new titanium version of the BELZA is the perfect example, in its rawest form: a green ceramic bezel, a matte brushed titanium case that will develop a patina over time, a screw-down crown, and a wavy black dial with Super-LumiNova indexes, all mounted on a khaki green jacquard strap woven in France by the Julien Faure manufacture. Cocorico! Being as French as we possibly can, always: that's our credo...\u003c\/p\u003e","brand":"MARCH LA.B","offers":[{"title":"Default Title","offer_id":55950841446724,"sku":"BELZAATIJF06","price":2295.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/9874\/5239\/files\/montre-march-lab-belza-titane-edition-limitee-bracelet-julien-faure.jpg?v=1765379652"},{"product_id":"montre-am2-slim-automatique-time-keeping","title":"AM2 SLIM AUTOMATIC TIMEKEEPING Watch ","description":"\u003cp\u003eAmong all our French retailers, TIMEKEEPING is undoubtedly the most iconoclastic.\u003c\/p\u003e\n\u003cp\u003eLed by the charismatic and talented Rudolphe, supported by his loyal and passionate team, this horological institution—built around two boutiques in Caen—has elevated watchmaking to its finest expression in Normandy.\u003c\/p\u003e\n\u003cp\u003eAs long-time partners of MARCH LA.B, extending our collaboration through a unique and limited timepiece felt entirely natural.\u003cbr\u003ePrecise in its vision and meticulous in its details, the TIMEKEEPING team methodically crafted a clear and thorough brief to bring to life an AM2 Small with fully assumed 70’s character.\u003c\/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e","brand":"MARCH LA.B","offers":[{"title":"Perforated black buffalo leather \/ 7-link steel bracelet","offer_id":56069242880324,"sku":"AM2SATKBP01S710","price":2095.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/9874\/5239\/files\/montre-march-lab-am2-slim-automatique-caen_21a7ae9f-c409-48e9-8eb5-50c19d1c4e68.jpg?v=1765216035"},{"product_id":"am2-automatique-carbone-nyctalope-millesime-mars-2026","title":"AM2 AUTOMATIC \"NYCTALOPE\" CARBON  - Millesime March 2026","description":"\u003cp\u003eNEW! The new March LA.B Millésime March 2026 for men is an elegant AM2 Automatic Carbon, with a bold octagonal design and a green carbon case with a sporty, contemporary look.\u003c\/p\u003e\n\u003cp\u003eThis watch is powered by the Swiss G110 automatic movement from the La Joux-Perret manufacture, assembled in France, with a 68-hour power reserve.\u003cbr\u003eWater-resistant to 10 ATM \/ 100 m, with a domed sapphire crystal.\u003c\/p\u003e","brand":"MARCH LA.B","offers":[{"title":"Default Title","offer_id":56439093788996,"sku":"AM2AMRCJF01JF03","price":2495.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/9874\/5239\/files\/march-la.b-millesime-mars-2026_a78b99c6-a63a-46b2-9b1e-c384cb281d73.jpg?v=1775047332"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/9874\/5239\/collections\/march-la-b-collection-editions-limitees-banniere-desktop.jpg?v=1790938551","url":"https:\/\/march-lab.com\/en-cy\/collections\/editions-limitees.oembed","provider":"MARCH LA.B","version":"1.0","type":"link"}