Nouveau packaging automatique des montres March LA.B

AM69 AUTOMATIC WHITE Watch

Name: AM69 AUTOMATIC WHITE Watch
Brand: MARCH LA.B
Price: 1395.0 CHF
Availability: InStock

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The brand new AM69 model is a pretty 36 mm watch that is round and bold at the same time and much slimmer than the first generation.

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The polished-brushed lugs on the case are sharpened and the subtle flat part around the bezel brings a modern touch to this more classic watch.

The AM69 is driven by the Franco-Swiss G100 movement with 3 hands and date offering 68 hours of power reserve.

The new sanded dials according are simplified and refined on purpose under the raised and domed sapphire crystal.

The brand's signature crown located at 4 o'clock is smaller and even more refined but still guilloche with the interlaced March LA.B M lines.

Hands have been simplified to the most simple and elegant shape.

The stamped date is surrounded by a metal window frame.

The very retro white digits are printed on a black background that displays the number 3 in green once a month.

The green skeleton see-thru case-back glass reveals the G100 movement with the March LA.B M lines perforated oscillating mass.

This piece with classic, timeless lines can be worn perfectly in all circumstances.

CHF 1,395.00

All taxes & duties included. Calculated at checkout.

Product variants

TECHNICAL SHEET

• 36 mm round 316 L steel case
• Thickness 12.5mm
• Automatic Caliber LA JOUX-PERRET G100
• Approximately 68 hours of power reserve
• Hours, minutes, seconds, date
• Personalized date stamp MARCH
• Strap width 20 mm
• Bevelled sapphire crystal with anti-reflective treatment
• Green skeleton screwed back
• 10 ATM / 100M water resistance
• 2 years international warranty

FRENCH WATCHES

MARCH LA.B watches are designed and assembled in France. Our Franco-Swiss automatic movement integrated into our watches is assembled from A to Z in France. We continue, in this transparent way, to produce watches that are "as French as possible".

FRENCH STRAPS

The 20 mm leather straps proposed to be fitted to the AM69 are manufactured in the Franche Comté region. They are systematically lined with green leather and equipped with the "presto" system allowing them to be interchanged in a few seconds and without any special tools.
The steel bracelets equipped with the same "presto" system are an assembly of 3 links that we have "reshaped" by adding micro cells to the back for better comfort when worn.

DELIVERY

Free worldwide shipping for orders over €295.
Express (24H) or standard (72H) delivery solutions.

PERSONAL ADVICE

You can contact us for any advise at +33 (0) 1 75 57 93 90
From 11 a.m. - 7 p.m. Monday to Saturday (UTC +1)

Possibility of "Distance Selling" by phone.

LESS IS MORE

1969 année symbolique ! L’AM69 est une « essentielle intemporelle. » Un condensé de simplicité tout en rondeur pour une montre épurée mais racée, véritable allégorie de la vision esthétique des créateurs. Parce que « moins c’est plus. »

« CROSS HAIR » DIAL

The AM69 Automatic dial is built with the "cross hair" etched design typical of the 70s. It is simplified on purpose and assembled with fine elegant indexes.

The date window frame at 3 o'clock reveals white retro-style numerals on a black background becoming green each 3rd of the month.

Hands are slimmer to allow the whole piece to breathe.

The M logo is a finely cut metal applique.

Luminova is applied above each hour marker as well as on the hands faces.

CAPTURE AMBIENT LIGHT

All March LA.B watch cases are precisely respecting specific construction criteria. By always being poli-brushed they catch the ambient light to bring life to your watch.

The AM69 Automatic is an attractive 12.5 mm thick in 36 mm round case whose angular streamlined lugs reveal a slight flat area around the immaculate polished bezel.

The contrasted outlines make this piece a modern watch, slightly outdated yet contemporary at the same time.

The slightly enhanced sapphire crystal is angular to strengthen this more classic watch character.

The round crown at 4 o'clock has been simplified and reduced for more elegance and simplicity.

FRANCO-SWISS MOVEMENT

The first movement to emerge from the partnership between the Swiss Manufacture La Joux-Perret and the family-owned Humbert-Droz company in Bisonne, the G100 is a new three-hand automatic caliber with date, a fine 68-hour power reserve and proven architecture.

This ultra-precise 24-jewel movement, measuring 24.6 mm x 4.45 mm, develops a frequency of 4 Hz and 28,800 alternations.

Equipped with a Stop Seconde, it is extremely accurate, varying between -4 and +6 seconds per day, and offers a 68-hour power reserve, more commonly known as "Week-end proof", enabling the watch to run from Friday evening to Monday morning without being worn by its lucky owner.

March LA.B positions itself as a pioneer of "horlo-responsibility", with the desire to pool skills and join forces for a movement that is 100% machined in Switzerland and 100% assembled in France.

EXCEPTIONAL WATCH BANDS

Just like our watches, our bracelets are designed with the utmost attention to detail, using the finest materials and the best craftsmen, to perfectly match the lugs of our watches.

Very sturdy, our steel bracelet is made of 3 links that we've cut to make them more angular and match the multiple bevels of our cases. The interior reproduces the spirit of micro-perforations to optimize comfort in case of extreme perspiration.

Our leather straps with subtle green details are equipped with a pin buckle that has been carefully designed to match the shape of your AM69's case.

In steel or leather, all our bracelets are interchangeable without tools, as they feature the presto system.