_______________

MARCH LA.B promotes what is essential, offering elegant French watches refined by their simplicity. Iconic watches inspired by the Seventies assembled by master watchmakers in France, who carefully respect French watchmaking culture: Quality, technicality, reliability and precision. Vintage inspired creations highlighting that Less is More by blending Biarritz historical heritage with Los Angeles modernity. Two cities acting as timekeepers to create a creative time zone. MARCH/ MARS: for an iconic month, the number 3. LA.B: for the acronym of Los Angeles and Biarritz. 

More than 10 years since we are born, our original vision is still the same. Our primary aim to design very attractive, elegant and well-built French watches for an affordable price remains the same. We never went away from our first vision. We are honest sticking to our first desire to modestly add a new piece to the great world watchmaking puzzle without copying the well-known century-old houses. Faithful to our aesthetic angle of a watchmaking steeped into the 70s since day one, we keep on digging our horological journey millimeter by millimeter, second by second, with sincerity.

We have drawn and kept a straight line, without any turns, following our intimate conviction only, looking at our pencils only. Each part of our watches is specifically designed by us; shaped cases and their guilloché crowns, hands with their fork design,dials with chiseled indexes, date stamps and their outdated typography, bracelets with neat finishes, clasps, travel boxes... None of our watches parts are " borrowed”. Far from to the trends, we have never escaped from our creative vision to offer only beautiful timepieces independent from the watchmaking tropisms. The number 3 that is close to our hearts is our time adventure foundation that we build with happiness, never forgetting that the end is not only made of money...