March LA.B is a multi-product French company founded in 2009 by three friends passionate about surfing and 1970s retro design. Named after the month March, followed by an acronym for Los Angeles and Biarritz, where the founding partners reside, March LA.B retails a portfolio of surfer-friendly products with eyewear, wetsuits, small leather goods, shorts and Schwinn bikes. Watches were added to the mix in 2011, offering a blend of French design, quirky details, and Swiss movements. Inspired by the brand’s surfing origins, the 1970s-inspired Belza dive watch surfaced last year in a heavy bronze case and returns today in a lightweight yet resilient titanium case.
